When Will Full Service Hotels Offer Free WiFi Service?

The question of whether hotels should offer free Internet service has been under debate between consumers and hoteliers for years. Hoteliers invest money in building the infrastructure for Internet. It seems reasonable that they charge guests Internet services. USA Today raised this question to us again. http://content.usatoday.com/communities/hotelcheckin/post/2010/01/marriott-hilton-sheraton-hotels-giving-away-internet-service-to-a-special-few/1

In today’s business, it does not matter if hoteliers’ investments have been paid off or not over the years; what really matters is what hotel guests want. According to the statistics released by the World Bank, almost 75% of the U.S. populations are Internet users. In addition, there are millions of iPhone or smart phone subscribers. Hasn’t Internet become part of our lives? Today, many quick-service restaurants and coffee shops offer free WiFi service to customers. Restaurants with free WiFi service may appeal to more Internet users. While customers spend time surfing the Internet, they will very like spend more money in the location for drink and/or food. Couple days ago, McDonald began offering free WiFi to its customers. I think McDonald has made a very smart move, and I believe more and more restaurants will offer free WiFi service to the public. http://www.nydailynews.com/money/2010/01/18/2010-01-18_mcdonalds_begins_offering_free_wifi_with_your_fries_and_big_mac.html

Actually, free Internet service is not new to the guests staying in limited service hotels. For years, their guests have been enjoying free breakfast and free WiFi service. I have to admit that full service, luxury, or upper up-scale hotels have different target market. People in this market might not care if they have to pay $10 or $20 extra a day for the Internet service. However, sooner or later, when Internet means a “must-have” service to everyone, the age of free Internet service will come.

(Picture was copied from www.mcdonalds.co.uk/.../whats-on-wifi.shtml)

Popular posts from this blog

Public Relations and Social Media (by Marlon Wong Granados)

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey