How Would You Like to Work as A “Fashion Director” in a Hotel?

It is not difficult to imagine people working in a hotel as event planners, banquet sales managers, guest service managers, restaurant managers, or accountants. How about Fashion Director?

According to a news article reported by Christina Binkley in the Wall Street Journal, the boutique hotel chain W Hotels is going to announce their first Fashion Director on Feb 11, the day when the New York Fashion Week starts. The Fashion Director’s job responsibilities include designing staff uniform and special collections that are sold in the hotels, as well as styling the hotel rooms and public areas.

I can see why hotels use “Fashion Director” as a marketing tool to target a “chit” market, especially in the boutique hotel segment. There are a group of customers who like their hotel stays so much that they want to decorate their homes like hotels (unable to upload the video; please watch the video online at http://www.metacafe.com/watch/370699/latest_home_decorating_trend_hotel_chic/). Selling hotel products or the hotel “life-style” also help hotels generate more revenue. I stayed in a Marriott full-service hotel in Virginia last month. The hotel lists almost everything I can find in a hotel room in a catalogue, selling products as big as a complete king size bed at $3,220 and as small as a wash cloth at $4. With the signature of a fashion designer, hotels can hopefully increase both the unit price and the sales volume. Of course, hotels will not just hire anybody to be a Fashion Director, but would you consider working in the “Fashion Office” for a hotel chain?

References:
The Wall Street Journal: http://online.wsj.com/article/SB10001424052748704022804575041872922633184.html
Picture was downloaded from http://www.starwoodhotels.com/whotels/happenings/news/article.html?brand=WH&passion=&destinationID=&propertyID=&span=&startDate=&endDate=&newsId=0900c7b980a77fe8

Popular posts from this blog

Public Relations and Social Media (by Marlon Wong Granados)

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey