Doing Business on Facebook: One More Step Forward

Buxter launched a new app on Facebook today, allowing Facebook users to send payments of £45 or less. However, users can only transfer money within their network. In addition, if users want to use Buxter, they have to sign up a ClickandBuy account. Receiving payments with Buxter is free, but the service will charge users a minimum of £2 transaction fee if the money is transferred from another source, like a bank account. Additional fees may apply if the payment is not in pounds.

Even though Buxter does not sound like a convenient app for now, I feel this is another step forward for doing business on Facebook in the near future. Hotels, restaurants, and other hospitality and tourism companies can soon take advantage of this Facebook trend (relative discussion can be found via: http://linchikwok.blogspot.com/2010/02/one-day-we-may-be-able-to-make-hotel.html). With these money paying tools, fans can purchase gift cards from a business. Meanwhile, managers can also find new ways of keeping their fans engaged. How about issuing gift cards or even giving out cash when a fan wins a game or something? What do you think?

References:
Telegraph.co.uk: http://tinyurl.com/linchikwok03042010
Cartoon was copied from: http://tinyurl.com/linchikwok03042010P

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