Mobile Coupons

Target released a mobile coupon program yesterday. This program allows consumers to receive a hyperlink in text message. With the hyperlink, consumers can launch a website with coupon barcodes in their cell phones. Then, they can redeem the coupons by scanning the barcodes on their cell phones at the register (You may watch the embedded video for more detail).

On February 10, we discussed the returns of coupons in the mobile form (http://linchikwok.blogspot.com/2010/02/coupons-are-back-in-what-way.html). Hotels and restaurants, especially quick service restaurants, can certainly take advantage of this technology. However, as far as I know, the questions of who is using mobile coupons and how they are used still remain unanswered. Nevertheless, when the mobile coupon market becomes mature, we will see a variety of mobile coupon programs targeting different groups of consumers.

Do you want to try this new app in your smart phone? You may sign up for this service at the following website: http://bit.ly/alVBmI or by texting “coupons” to 827-438. If you have been using mobile coupons, what is your experience?

References:
Video was downloaded from: http://www.youtube.com/watch?v=eSd8oGjrnag
Picture was copied from: http://www.farmoreonless.com/?p=63

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