Armani Hotels & Resorts: Another Luxury Boutique-Style Brand

Years ago, the luxury fashion icon Bulgari opened its own boutique-style Bulgari Hotels & Resorts in Bali and Milan. In February, W Hotels hired a corporate Fashion Director to oversee the styling and retail collections of the brand. Today, Giorgio Armani opened its first Armani Hotel in Dubai and is planning to open a second one in Milan in 2011 and a third one in Marrakech in 2012.
Armani brand, no matter as a fashion icon or a hotel/resort product  promotes luxury lifestyle. Here are some facts of the Armani Hotel in Dubai:
 

· Located in Burj Khalifa, the world’s tallest building.
· Designed by Armani (of course).
· The property has 160 rooms, 8 restaurants, a spa, a lounge, and a chocolate & flower shop.
· Rates range from 4,000 dirhams ($1,100) to 40,000 dirhams ($11,000) a night.
· A table in “Armani Prive,” a nightclub equipped with the world’s biggest LCD screen, costs 3,000 dirhams.

I expect Armani Hotels & Resorts also sell Armani’s signature retail products. It is very exciting to see the twist of hotels and other fashion/lifestyle brands. I wonder who will be the next fashion designer who opens a hotel.

video
References:
SFGate.com (San Francisco Chronicle): http://tinyurl.com/linchikwok04272010
Pictures and videos were downloaded from: http://dubai.armanihotels.com/ and http://www.armanihotels.com/

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