Haven't Got a Presence on YouTube yet?

YouTube teams up with Hollywood. Soon, people can watch pay-per-view movies on YouTube for as little as $5. What does this mean to business? Well, if your company does not have a presence on YouTube by now, it is time to put it on the to-do-list. In this blog, I have said enough about the important impact of Facebook and Twitter on hospitality business. As to YouTube, another important platform of social media, I suggest the following tactics to promote business and a company’s brand:

• Be authentic --- I believe this is what social media is about.
• Be short --- please don’t put anything over 5 minutes.
• Be fun --- nobody wants to waste time on something bored.
• Be informative --- please think of what viewers can “take away” when they finish the video.
• Be cohesive --- please communicate with consistent messages about a brand, no matter what social media website is used.
• Make continuous efforts --- consider posting a series of short videos with the same “theme” periodically.
• Link the messages or videos that are posted in different social media websites together by “cross-referring” the content of those messages or videos.

Another piece of information shared in this ABCNews video is about Oxford Dictionary, which is planning to “say good-bye” to paper and only publish the dictionary online. The way how people communicate and learn has changed significantly. Information posted online, which seemed less professional or authority in the past, will soon become the norm of publications. What do you think?

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