Hotel's Fashion Statement

Probably because of the New York Fashion Week, attention has been focused on fashion in September. This month’s Lodging Magazine also features an article about hotel designs. More hotel brands are making their fashion statements by introducing new properties, new lobbies, new guestrooms, new bathroom, new restaurants, and new service. The magazine outlines the evolution of hotel architecture:

• 1950s – Basic motels with simple rooms were the norm.
• 1960s – First atrium hotel was introduced.
• 1970s – Specialty restaurants and distinct pool areas were integrated in mixed-use hotels.
• 1980s – Guestroom “suite” concept was introduced.
• 1990s – Overall guest experience is emphasized, with spacious lobbies and revitalized products in rooms (i.e. Starwood’s Heavenly Bed and Heavenly Shower).
• 2000s and beyond – More technology gadgets are equipped in rooms.

Looking forward, trends of going green and high-tech are expected. “Trends, like fashion, will come and go, but strong, timeless design that captures the guest’s imagination and emotional core is, ultimately, the most sustainable approach.” I believe the core is all about meeting guest expectations and needs. A good hotel design must be functional while providing the memorable “wow” experience to customers.

Want to read more about hotel design? Please check out the following discussion: Award Winning Motel 6Update of Holiday Inn ExpressHotel Design, and Fashion Director in the W Hotels.

References:
Cimini, M. (2010, September). Designed with a purpose: Examining the evolution and trends in hotel design. Lodging Magazine, 38-40.
Picture was downloaded from http://tinyurl.com/linchikwok09132010P

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