Bringing Fine-Dining Gourmet Food Back to the Sky

Continental is believed to be the last airline that served complimentary meals on domestic flights. The bad news is such service ended not long ago. Facing tight competitions, many airlines still serve food, but with a fee. Low-cost carriers are cutting service and adding more fees to travelers. The question is who still cares to serve good food on flights.

Lufthansa, a German airline and a Star Alliance member, still does. Today’s NBC News video shows the attention that Lufthansa puts on airline food. With the effort of bringing fine-dining, gourmet food back to the sky, Lufthansa teams up with LSG Sky Chef, an airline catering company, and the chefs in the Ritz Carlton Hotels for menu development. The challenge is how to maintain high quality and tasty airline food even after it goes through the food-chilled/freezed-and-reheat process.

From this video, it is unclear whether Lufthansa will serve gourmet food in first/business class only or in coach as well. However, while almost every airline is cutting costs, will “gourmet food” help Lufthansa gain competitive advantages? In order to compete in today’s market, do you feel a food operation should focus more on cutting costs or maintaining high quality? Why?

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