I agree. In addition, I would like to see the “wow” effect and innovation from an advertisement. Referring back to our previous discussion on trends in innovation, I also believe it is critical for today’s multi-media advertisements to convey an image of a company, a product, or service with consistent, happy, and short stories. The ultimate goal is to make the target audience happy and push them to purchase a product or service. In turn, companies will feel pleased with the impacts of happy advertisements. What happy advertisements do you remember? How effective are they in pushing you to make a purchasing decision?