A recent survey conducted by the National Restaurant Association revealed that growing one’s own garden vegetables is 2010’s top restaurant trend. More independent restaurants grow vegetables for going green and cutting operation costs.
The Blue Water Grill in Grand Rapids, Michigan, for example, has increased the size of its garden from 1,000 square feet to about 3,000 square feet. The gardens now provide supplies of tomatoes, squash, peppers, sweet corn, herbs, and strawberries. Restaurant owners believe that such practice allows them to better control the quality of food and lower the food costs. Some restaurants also open their gardens for tours. During tours, creative chefs may offer to cook something “special” from the garden for guests.
"A second chance is all hoteliers need to get back in the game." By saying that, I am referring that the staggering numbers hotel websites get from the horrors of booking abandonment, which can be better understood as "cart abandonment." There could be various reasons why guests decide to leave a hotel website during the booking process. For example, a consumer may feel unnecessary to continue browsing in the hopes for a better price later; or the hotel website lacks the information that the customer is looking for. If your hotel has ever experienced book abandonment by consumers, remember that a second chance does exist! That is, with the help of 'retargeting'.
Why and where is the abandonment?
No business wants to be abandoned, especially when it was over something as small as a payment issue on the website. It has been found that about 81% of guests desert the travel booking with the following reasons:
39% - Browsing around and wanting a wider variety thro…
What can managers do to shut down bad online reviews? Here is a real example:
It started at the Broadway Oyster Bar in St. Louis this February when Mary S., a Yelper, left the business with a one-star rating and a description of the negative experience she received in the restaurant. As a reference, the restaurant is now being monitored by Yelp for any content related to media reports, meaning some reviews have been or would be removed from the business's page on Yelp, but the restaurant has an overall 4.4 star rating from more than 900 Yelpers in March. Mary went there for a birthday dinner. She claimed that she had a reservation for a party of nine people, but the party waited for two hours before they were finally seated. To make it even worse, because there were three additional people joining the party and the manager was unwilling to work with them, they would have to wait for longer to be seated together or be split up. She then took the group of 12 people with her to a nearb…
Valentine's Day is an interesting day for many people. Some spend hundreds of dollars on their significant others on candy, flowers, food, and presents while others absolutely hate the day and its celebration of love; some even call this day Single Awareness Day. However, the hospitality industry loves this day the most! Restaurants are booked with reservations, and consumers have to wait for hours to be seated; hotel rooms are occupied by those who want to get away or continue the celebration of the day of love after hours.
In fact, restaurants and hotels not only offer Valentine’s Day promotions for couples, but also for those who are single as well. For example, the Thompson Hotel, a luxury boutique hotel in Chicago, offered a Single Awareness Day package for those celebrating Valentine’s Day by themselves. The hotel’s advertising slogan went like this: “Forgo the candy and flowers this Valentine’s Day, and celebrate singledom at the Thompson Chicago” (Hotel F&B, 2017). Thei…