Trends in Innovation: A CNN News Video

This CNN News video presents six (6) trends in technology and media identified by a Georgia Tech University professor. Many of these trends have excellent business implications and deserve our attention.

Trend 1: Data Tsunami. Do you feel there is way too much information around? Consequently, people become very selective in choosing which e-mail or message they want read. This trend challenges marketing and PR managers to design an effective means to reach the target audience with the “right” information.

Trend 2: True Personalization. Technology provides companies valuable social-demographic information of consumers and great tools to “customize” their products and/or services. Guest History used in hotels is a good example.

Trend 3: Content Integrity. Recent debates have been focused on issues like data security and privacy settings. Furthermore, how does a company identify the “authentic” and useful information from an overwhelming data set? How does a company protect customers’ private information?

Trend 4: Multi-media Assumed. We are expecting to see messages delivered in a combination of multiple media. Does your business have a multi-media strategy? How do these multi-media “cross-refer” to relevant contents?

Trend 5: Mixed Reality. It becomes difficult to separate the physical world and the cyber world. Some companies have already used “Second Life” for market research. How can a business attract consumers’ attention and enhance their experience in the hybrid-physical-cyber world?

Trend 6: Collaboration. Everyone could become a content creator. How well does your company do in getting all stakeholders involved in today’s social media world?

What do these trends mean to you?

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