Wine Buying Made Easy

Not everyone is wine savvy or knows which bottle to order or purchase. Thanks to technology, buying wine these days is much easier than before. This ABC News video shows how customers may use iPad to order wine in a restaurant. An “electronic wine list” allows customers to search wine by type, region, price, and more. They can also navigate the Internet for reviews with a fingertip, which is described in this video as “wine course in a minute.” Furthermore, if a customer likes a bottle, s/he may take a picture and use an iPhone app to find a nearby place where s/he can purchase the same bottle for the best price.

By making it easier for customers to make a purchasing decision, restaurants hope to increase the bottom line. If you are interested in reading relevant discussion, please also check out the posts of MenuPad and e-menu in this blog.

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