Eat and Tweet: An CNN News Vedio

Today’s CNN News video reinforces the idea that Twitter has become a critical business tool for restaurants. When people tweet about what they eat and what they think about the service, they communicate the bad and the good of a restaurant with their powerful network instantly. Traditional media, such as newspaper reviews, do not allow instant B2C and C2C communications and thus cannot compete with Twitter or other social media tools. The goal of using social media, of course, is to encourage customers to tweet about the good and to respond to the bad in a timely manner. Congratulations to those restaurants who have already communicated with their target customers in social media. For those who have not, what stops you from adopting a social media strategy?

Popular posts from this blog

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

Put a Stop to Booking Abandonment (by Karen Valeria Sandoval)