The $4.5 Billion “Healthy, Hunger-Free Kids” Act

The Congress just passed a $4.5 billion “Healthy, Hunger-Free Kids” Act, allowing the government to decide what children eat in public school cafeterias and vending machines, limit the frequency of bakery sales for fund raising, and let those kids who cannot afford certain meals have a meal after school before they go home. Here, I am not going to join the debate of whether the government should decide what kids eat. My point is running a managed services account in schools (K-12 and universities) has become a very challenging job. Whoever manages these accounts needs to be health conscious, creative, and good at menu engineering.

In particular, I like a quote of a superintendent mentioned in this Fox News video --- “you can put the piece and the carrot on the lunch tray; you can force them to do that, but you just can’t force these kids to eat it.” If the kids are not going to eat healthy food, are we creating more waste by putting healthy food on the trays? What are the reasons for the overweight and obesity problems of our next generation? What are the alternatives that may help our kids eat healthier? If you have a passion for the restaurant or food industry, will you consider working for a managed services company to run a K-12 account? Why or why not?

Relevant discussion: Selling fresh fruit and vegetables in vending machines --- will schools put more vending machines that sell fresh fruit and vegetables then?

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