A Better Way to Pour Beer: Filling a Cup from the Bottom Up

This ABC News video shows us a new and definitely-better way to poor beer --- filling a cup from the bottom up. Yes, I am saying “from the bottom up.”

It works because of an innovative technology. The secret comes from the cup, which has a tiny hole on the bottom and works with a magnet. When the cup is filled with beer, the magnet will move back to its place (and stops the leak). What does this new beer-pouring method mean to business?
  1. With this technology, beer is poured nine (9) times faster than using a tap.
  2. This technology ensures “perfect” portion and quality control, even the beer foam looks the same in every cup.
  3. This technology also makes managing beer inventory much easier when everything is perfectly controlled.
What a cool technology! I wonder how much the start-up and variable costs are. What other new innovations are currently used in the hospitality industry? How do these innovations impact the bottom line of a business operation?

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