We saw some small improvement in the job market. A recent survey conductive by Insight Performance and the Small Business Association of New England also indicates some positive signs of recovery:
69% of those companies being surveyed stated that 2010 was a better year than 2009.
78% predicted that 2011 will be even better than 2010.
38% plan to offer base pay raise.
58% plan to add staff.
93% plan to retain or increase staff level.
It is nice to hear some positive news, but good news also comes with new challenges. Companies need a long term sustainable plan to attract and retain the best human capitals. During recession, everyone operates with a minimum budget in a “leanest-possible” organization. Chances are companies may end up keeping their A players and laying off most C or B players. When the economy is bouncing back, more companies are hiring, which requires companies to pay more attention to their existing A players because these top performers may go work for a competitor for a better offer. Retention management becomes a big challenge. A base pay raise will certainly help in some degree. In addition, what other tactics can help companies keep their A players? How do those reward or recognition programs work? What role does open communication between top management and employees play in retention management? What other tactics can a company use in retention management?
Another possible challenge is to manage employee relationships. Imagine that a company just laid off some A players’ “close friends” or “buddies” half a year ago but is now hiring new employees, what may those tenured associates feel about the company and the new hires? What can a company do to address this potential issue of employee relationships?
Mobley, N. (2011, January 7). 2011 human resource small business outlook. Inc.com. Retrieved February 12, 2011 from http://t.co/wGb51y4
Hotels have been working hard to win more travelers to "book direct" on their companies' websites, but are consumers listening?
In fact, hotels are not alone. All service providers in the hospitality and tourism industry want their customers to make purchases directly on their websites, but consumers want to search and compare various options before making a decision.
So, to convince customers to purchase directly on the service providers' websites, companies must understand where their customers "hang out" in the cyber marketplace before they make the purchasing decision, as well as where they end up buying their services.
The white paper "Understanding the Travel Consumer's Path to Purchase" by Eye for Travel provides some business intelligence in that regard. The report combined a large panel consumer data of online transactions and surveys into the analysis, revealing the following results: The places where customers purchase a travel produ…
"A second chance is all hoteliers need to get back in the game." By saying that, I am referring that the staggering numbers hotel websites get from the horrors of booking abandonment, which can be better understood as "cart abandonment." There could be various reasons why guests decide to leave a hotel website during the booking process. For example, a consumer may feel unnecessary to continue browsing in the hopes for a better price later; or the hotel website lacks the information that the customer is looking for. If your hotel has ever experienced book abandonment by consumers, remember that a second chance does exist! That is, with the help of 'retargeting'.
Why and where is the abandonment?
No business wants to be abandoned, especially when it was over something as small as a payment issue on the website. It has been found that about 81% of guests desert the travel booking with the following reasons:
39% - Browsing around and wanting a wider variety thro…
What can managers do to shut down bad online reviews? Here is a real example:
It started at the Broadway Oyster Bar in St. Louis this February when Mary S., a Yelper, left the business with a one-star rating and a description of the negative experience she received in the restaurant. As a reference, the restaurant is now being monitored by Yelp for any content related to media reports, meaning some reviews have been or would be removed from the business's page on Yelp, but the restaurant has an overall 4.4 star rating from more than 900 Yelpers in March. Mary went there for a birthday dinner. She claimed that she had a reservation for a party of nine people, but the party waited for two hours before they were finally seated. To make it even worse, because there were three additional people joining the party and the manager was unwilling to work with them, they would have to wait for longer to be seated together or be split up. She then took the group of 12 people with her to a nearb…