An SU Alumna’s Career Path and Work on Social Media
- It is fine to “shop around” before committing to a job. I agree. Because companies and organizations have distinguished cultures, the key for a person’s long term success is to find the “best fit” organization to work for.
In regards to social media,
- “Social networking” = “building relationships.” Larger network means more opportunities.
- Video is important in communications. Deanna has found that viewership jumps 75% for the content with video on Cisco’s blog. Employees in Cisco are also encouraged to communicate with short videos other than e-mails and/or memos.
- Blog becomes the information hub under Cisco’s social media marketing strategy.
- ROI (return on investment) of using social media is difficult to measure. However, a 2009 study found an increase of 18% in revenues for those Fortune 500 companies that were most actively engaged in social media and a decrease of 6% in revenues for those who were not active on social media.
- Deanna has found that recognition is really important in engaging social media users.
- 20/80 rule in social media: 20% information is about personal life and 80% about business. I can see the importance of posting 20% personal information on social media because it helps us, as active social media professionals, make personal connections within our social networks. For example, a professional may use blog, Twitter, and Facebook for business, but at the same, it is the personal updates that make him/her a “real” human being.
- Gaining buy-ins from the executives is crucial in adopting a social media strategy --- actually, buy-ins is crucial in every business decision.
- I really like Cisco’s “Reverse Mentoring” program, in which millennial employees meet with top executives and inform the decision makers what is “hot” and “trendy” out there.
In the end, I would like to conclude today’s discussion with a video about how to lose a job even before starting it --- a real story shared by Deanna. Enjoy!
Picture of Deanna Govoni is downloaded from SU’s website via http://www.syr.edu/alumni/
The YouTube video was downloaded via http://youtu.be/5eF-wb9LTxc