Privacy vs. Efficacy: Which One Would You Choose? (Using Facebook in Job Search)

People often ask me: why they have no choice but to manage their online images on social media, including Facebook. In their minds, Facebook is an exclusive place for their private lives, and they want to keep it that way. For professional connections, they will use other social networking sites such as LinkedIn and Academia.edu. My advice to these people is: Please think again! First of all, there is no such thing of “privacy” on the Internet. Second, they are not leveraging the power of Facebook in job search and career advancement.

As suggested in this ABC News video, the number of Facebook users has reached three quarters of one billion. Most people probably know more “friends” on Facebook than in their real lives. When 60% of job seekers find jobs through someone they know, why can’t people, especially job seekers, use their connections on Facebook to land a new job or a career? In order to find a job through people’s connections on Facebook, however, job seekers do not have to use the Facebook ads --- even though this method could be very cost-effective. If job seekers do not have a budget for Facebook ads, they can begin with building a “public” professional profile on Facebook and then engage in intellectual communications with the potential employers and their friends.

Some may argue that they are extremely satisfied with their jobs and have no interest of switching employers. Accordingly, they see no reasons of “giving up” their private lives on Facebook. I feel very happy for them, but I believe that opportunities favor those who are prepared. It is really up to the person who chooses between privacy and efficacy. What would you choose? For what reason(s)?

For more discussions of using social media in job search, please check out the following discussion:
One Has No Choice But to Manage His/Her Online Image
Background Check on Social Media: Now Is a Serious Business













References:
Picture was downloaded from Agent-X.com.au.

Popular posts from this blog

Public Relations and Social Media (by Marlon Wong Granados)

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey