SoundTracking: How Can Hospitality Companies Use This App for Their Advantages?

The Wall Street Journal called SoundTracking the “next big thing in tech.” It is a social mobile app that allows people to share the music they are listening to in the form of virtual postcard: First, it recognizes the music that is playing on air. Then, it lets users attach a picture, update, and the location with the song if they want to share it on the social networking sites. Within seven months, the app has created a community of over 750,000 users and has become “the most twitted music service on Twitter.”

For those hospitality companies that sell CDs and music (e.g. W Hotels and Starbucks), SoundTracking can be helpful in promoting their retail sales and the brand. If you are using this app, how do you like or dislike the service? If this is the first time you heard of this app, are you interested in using the service? Should SoundTracking become “the next big thing in tech,” how can hospitality companies use this app for their advantages?

 

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