Science of Shopping: Do You Know You Are Being Watched?

We just talked about how mobile technology allows marketers to track consumers’ shopping routines last week. Today, we are going to revisit more tracking tools available for retailers/marketers. According this ABC News video, retailers can tell if a shopper like or dislike a product by two indexes: 

  • The “enthusiasm level” measured by the indicators of body temperature, motions, and heart rates
  • The “disagree score” with the aids of facial recognition technology. 

The goal of these marketers or retailers, however, is not to invade anyone’s privacy. Instead, it is intended to create a more pleasant shopping experience for consumers by tailoring to their preferences, habits, and budgets. What do you think of these tracking technologies?

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