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Restaurant predictions: More positive for quick service restaurants than the casual dining chains?

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July 4th is perceived by most Americans as the beginning of the summer season, in addition to the celebration of the country’s independence. This year, a new record of 46.9 million Americans were predicted to travel 50 miles or farther from home during the July 4th holiday, the highest number since AAA (American Automobile Associations) began tracking the statistics in 2000.
When more Americans are on the road, more patrons can be expected in hotels and restaurants. For the restaurant industry then, is the record-breaking number of travelers during the July 4th holiday a good indication of a prosperous second half of 2018?
Restaurant predictions for rest of 2018 by CNBC’s


According to Kate Rogers at CNBC, the restaurant industry can expect the following in the second half of 2018:

Mobile ordering becomes more critical. Delivery (or “mobile ordering + delivery”) will continue playing an important role in restaurant operations. Domino’s Pizza, for instance, who is already ahead of other re…

4 themes from HITEC Houston 2018

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Were you in Houston last week for HITEC 2018HITEC (Hospitality Industry Technology Exposition & Conference) is hosted and organized by the Hospitality Financial and Technology Professionals (HFTP); it has become the world’s largest hospitality technology event. 
I am glad I got a chance to participate in HITEC Houston 2018. I spent a day walking through the exposition, where I experienced the latest tech products available in the hospitality industry. Through my observations, I was able to identify four themes from this year’s tradeshow.
1. Tech products that enhance guest experience

The phrases of “guest-centric,” “guest experience,” “guest satisfaction” are almost everywhere in the tradeshow. Using technologies to improve guest satisfaction is definitely one big theme I observed in HITEC Houston 2018. 
Many exhibitors showcased how they can provide better customer service for hotels by integrating their tech products with the hotels’ existing property management system (PMS). For …

Luxury treatment: Chick-fil-A ranks in the top of the fast service industry growth strategy (by Amanda Vega)

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How does a company like Chick-fil-A manage to stay on top? Simple— it’s their great customer service. Excellent customer service is what they believe and what makes them a leader in their industry. Chick-fil-A serves their customers with a "thank you" and "my pleasure" service.

Because customer satisfaction is important for Chick-fil-A, the restaurant chain is reckoning in the competition and has risen to the top in a short period of time. It is their purpose to maintain and exceed customer satisfaction.

As a frequent customer of Chick-fil-A, I know that I will always have a pleasant experience. I appreciate how I am treated from the moment I place an order, usually my favorite meal with an Arnold Palmer drink, to the time when I leave with my free peppermint. I am leaving as a happy and satisfied customer.

Four Major Marketing Strategies Chick-fil-A Uses:


• Know your loyal customers
• Keeping customers happy
• Give back
• Invest in employees

Know Your Loyal Custome…

Element Hotels: Redefining your extended stay experience (By Mateusz Pasierbek)

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Stylish, sustainable, and innovative - those are some of the most important features (or keywords) that many eco-friendly consumers are looking for. With the recent trend of travelers looking into more environmentally conscious tourism, the hotel industry is facing a higher than ever demand from consumers for eco-friendly products.

Current hotel markets offer a variety of different environmentally-friendly choices such as EVEN by IHG, Hyatt House by Hyatt, and Homewood Suites by Hilton, but in my opinions, only one of them offers a truly unique experience for this niche market --- The Element Hotels. “Built for today’s eco-conscious travelers, the Element brand has completely changed the face of extended stay with its light-filled atmosphere, eco-minded design and commitment to innovation,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood Hotels.


Element Hotels, previously part of the Starwood Hotels portfolio and now under Marriott International, w…

McDonald’s opens new HQ; plans to add more self-service kiosks

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McDonald’s new headquarters has moved back to Chicago’s West Loop after its 47 years’ of operations in the suburb. Now, the company’s brand new $250 million headquarters is strategically located in the city’s up-and-coming neighborhood, which is known for its trendy restaurants.
The move of the company’s new headquarters is expected to help McDonald’s cultivate top talents and tap into the emerging food crazes and tech trends, according to the company’s CEO Steve Easterbrook.

So, what’s inside McDonald’s new headquarters?

üA McDonald’s restaurant

The restaurant is located on the first floor and is open to the public. This McDonald’s showcases the menu items from around the world, where selective international foods would be featured periodically over the year. For example, customers may now try the McSpicy Chicken Sandwich from Hong Kong and the McFlurry Prestígio from Brazil in this store. 
More importantly, this McDonald’s restaurant also features the latest perks that the company has ro…