Linchi Kwok, Ph.D.

Gen Z, also known as the iGen or post-Millennials , has grown up. Born between 1996 and 2010 , Gen Z comprises 32 percent of the world population. They are young, they are energetic, and they are driven. They are now joining other generations in the workplace. How they are different from other generations They are different from the previous generations in various ways, including: ·       Grown up from the Great Recession, they are less likely to take risks. For example, teenagers of this generation are less likely to have tasted alcohol or had sex as compared to the previous generations of the same age. ·       Financial security is important to Gen Z. 82 percent of today’s freshmen in college prioritize “becoming well off,” whereas only 36 percent of their grandparents said so in 1970. ·       They are not too interested in starting up a new business for financial security reasons,...

It was like yesterday when we just discussed the expectations of Millennials and what can be done in responding to their needs . Today’s update is about Gen Z, also known as “post-Millennials” or “iGen,” the generation that will soon surpass the Millennials in 2019 . Who are the Gen Zers? Some define Gen Z as those   who were born after 1996   (age 21 or younger as of 2018) while others consider Gen Z are those   who were born after 2000   (17 or younger as of 2018). Using the cutoff line of 2000/2001, Gen   Zers   will comprise 32 percent of the world population, but the Millennials only account for 31.5 percent.   Gen Zers   deserve our attention because: ·       They are very influential. Over 70 percent have the power to influence their family spending. ·       Many Gen Zers are eligible to vote and enter university soon. ·       Due to t...