Forget about the old days of “people serving people.” More restaurants and hotels are now using robotic cooks, delivery robots, self-serving kiosks, Chatbots, and other AI-empowered machines in service operations. Some businesses must rely on machines to address the labor shortage issue. Others count on machines to deliver faster and more consistent service. Moreover, many consumers have become used to automatic self-services during the pandemic. It is not surprising to see robots taking over more service jobs. What is the latest robotic “thing” that deems to take over even more human jobs? That is ChatGPT (Chat Generative Pre-trained Transformer), the popular chatbot from OpenAI. Launched in November 2022, ChatGPT is designed to answer user requests with AI-generated articles, essays, jokes, and even poetry. By January 2023, ChatGPT was already set to reach 100 million monthly active users ( Hu, 2023 ). On average, about 13 million unique visitors used ChatGPT every day in
Hospitality/Tourism Management | Service Marketing | Information Technology