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Showing posts from 2021

Why does a major bakery café add pizza to its menu? (By Jessica Elsea)

            On October 28, 2021 Panera releases their Flatbread Pizzas. The original lineup included a margarita flatbread pizza, a cheese flatbread pizza, and a chipotle chicken flatbread pizza. Although this move looks like it might be a way to boost sales during the pandemic, flatbread pizzas have been in talks for over a year before the release.  Will pizza help with delivery sales?           The strategy behind this move seems to be sold as a way of providing more meal options with clean ingredients that customers can feel better about eating, rather than some other fast-food options. However, this move has seemed to be more of a push to boost their delivery sales. Delivery sales have almost doubled with the launch of the flatbread pizza, and with this increase in delivery orders, overall sales have increased by thirty percent (Ellwanger, 2020). Delivery has been able to take off for many fast-food chains during the pandemic because of its perceived safety.            For Panera,

How to choose the best credit cards for travel (By David Mai)

  Traveling in a Post-Pandemic World If there was one thing the pandemic taught us, it was that everybody became hesitant and unwilling to travel. Shaver (2020) of The Washington Post shared an interesting tidbit in which Americans were actually staying home less during the pandemic, according to research that tracks users' smartphone data.  The quarantine fatigue affected nearly everyone who lived an active lifestyle or loved to be out and about in the world. It was simply not a safe time, and too many regulations were in place that deterred consumers from traveling for leisure. Consequently, the COVID-19 pandemic significantly impacted the travel and hospitality industry. Yet, there is no doubt that people will yearn to travel again when the pandemic is fully lifted. Around this same time, credit card companies have developed unique ways to retain business with consumers who look to maximize rewards and benefits for their journey. A Little Preparation Goes a Long Way      

Growing and glowing: A quickest way to expand a business (by Avantika Jain)

Did you wake up one morning and decide that you needed to take control of your life?  Has the thought of starting a business ever crossed your mind?  Are you already a business owner or looking to be one?  These are all valid questions to be considered for people interested in entrepreneurship. The pandemic is very challenging for most businesses, but it also opens up new opportunities for smaller, house-based operations. In fact, a number of small, family-owned businesses have done relatively well during this time. So, I guess the real question is how exactly they managed to bring in new business and at the same time, keep their existing customers. SEO, or search engine optimization, can be one solution to these questions. With everything being online nowadays, it is really up to the algorithm to decide.  What is SEO? SEO’s act as website filters that can help control traffic, all while promoting certain websites and brands through the natural engine. SEO’s such as Google can really h

Restaurants are experiencing labor shortage: Will this be the final nail in the coffin for their business? (By Nadya Capozzi )

  After over a year of the pandemic, businesses are finally starting to reopen to the public. Businesses, especially in the hospitality industry, are booming a lot more than before the pandemic. Because most businesses have already laid off most of their workers because of the pandemic, they do not have enough manpower to meet the sudden spark of demand. In other words, businesses can’t keep up with staffing needs in order to fill the increasing demand. Unemployment messes with restaurant operations Due to the pandemic, restaurants across the U.S. had to shut down, driving up unemployment. The ongoing pandemic left plenty of people across the world “jobless.” Only certain stores were considered “essential” and remained open. With government aids to the unemployed, some people are making more money than earning the minimum wage even when they are not working. Then, why would people want to go back to work? Undocumented workers do not receive any financial aids or unemployment be

The countdown starts now! “The happiest place on earth” reopens its doors on April 30th (by Adriana Sanchez)

"Magic is ___________." Back in 2020, the Disneyland Parks closed due to the pandemic and now after almost a year of closure, they are preparing to reopen this coming April 30 th . Disneyland's commercials evoke customers’ joyful memories that they gain at the theme parks with a music loop, Disney characters, smiles, and rides. Disneyland's visitors did not hesitate to purchase tickets to the theme parks.   However, they must follow Health Department coronavirus guidelines. Disneyland's marketing strategy The moment when we see the face of the most famous mouse of the entire world, our ears immediately relate that to happy "Mickey Mouse” joyful music. In the commercial that Disneyland prepared to announce their opening, they used a music loop, images, smiles, and rides ( “Disneyland Resort Magic is Here",  2021 ). Instantly, you are transported to fond memories of collecting the joyful moments that someone may have had at the Disneyland theme parks. 

Will the lodging industry's supply growth outpace demand growth?

The COVID-19 vaccination rate is climbing steadily in the U.S. At its current rate, three in four people, or  75%  of eligible residents, will be vaccinated by June. Businesses are reopening.  The U.S. economy  is now operating at 88% of its pre-pandemic level, with hope for continuous improvement. People  want to travel again . In mid-March, Disneyland announced it would  reopen  on April 30. Now, all reopening day reservations for both single-park and park-hopper tickets are  sold out  already. On April 2, the Friday before Easter, TSA screened over  1.58 million  people at airport checkpoints, the highest number since March 12, 2020. By comparison, TSA only screened 129,763 people (about 8.2% of 1.58 million) on April 2, 2020. The U.S. lodging industry reported the best weekly performance since March 2020 According to STR, a world-leading provider for data benchmarking, analytics, and marketplace insights for hotels, the U.S. lodging industry reported  the highest demand and occupan

Companies are selling their real estate: Do offices have a future?

Companies are selling their real estate at the fastest pace ever  (also check the video in this post).  Will things get back to normal eventually? Meaning people will work in the office? Or, will work-from-home become part of our life?  In the near future, can those empty offices be turned into retail space, ghost kitchens , or hotels? What is the best usage for empty offices? 

Got a place to rent? Expedia and Airbnb want to add yours to their list

Home-sharing and extended stay hotels are doing well even during the pandemic. Even big hotel chains, such as Marriott , Hyatt, and Wyndham , also got into the home-sharing market.  As the travel and hospitality industry is ready for a long-waited recovery beginning in 2021 , Expedia, the parent company of Vrbo, is fighting with Airbnb for supply. Expedia's strategy is to deploy a team to poach Airbnb's superhosts .      Now that every key player in the home-sharing market is fighting for high-quality home-sharing facilities, what do you expect from the competition among hotels, OTAs, and Airbnb ? Also, will such a fight for supply affect the real estate market as more investors might purchase homes for short-term residential rentals?  

Besides the cruise industry, the pandemic hit the ports hard - A WSJ video

Call that the pandemic's ripple effect?  The good news is more Americans are getting vaccinated (in the second video. We can expect a slow recovery for the travel and tourism industry starting as early as 2021 .  Are you ready to sail again soon? If not, what prevents you from going?  Note: The picture was downloaded from BusinessInsider .

Change to adapt: How businesses respond to post-pandemic travels

The   vaccination rate   is climbing steadily. On February 27, a third vaccine requiring just one shot was also authorized by FDA.     Hospitality and tourism companies are ready for the long-waited   travel recovery in 2021 . Many have begun hiring. The hospitality sector alone   added 355,000 new jobs   in February, making up most of the nonfarm payroll gains in the market.   Airlines , too, are preparing for recovery; they have resumed hiring and training and planned to buy new airplanes.     Post-pandemic travels, however, will very likely look   different from what we knew about travel .   COVID-19 pandemic ’s devastating impact on the hospitality and tourism industry could have   changed   the ways how businesses are operated forever.   Businesses must change to adapt to the   new norms   to remain competitive. By now, what changes have we seen? More importantly, what other changes can be anticipated?   The lodging industry is making rooms for the work-from-home and “bleisure” tr