YouTube teams up with Hollywood. Soon, people can watch pay-per-view movies on YouTube for as little as $5. What does this mean to business? Well, if your company does not have a presence on YouTube by now, it is time to put it on the to-do-list. In this blog, I have said enough about the important impact of Facebook and Twitter on hospitality business. As to YouTube, another important platform of social media, I suggest the following tactics to promote business and a company’s brand: • Be authentic --- I believe this is what social media is about. • Be short --- please don’t put anything over 5 minutes. • Be fun --- nobody wants to waste time on something bored. • Be informative --- please think of what viewers can “take away” when they finish the video. • Be cohesive --- please communicate with consistent messages about a brand, no matter what social media website is used. • Make continuous efforts --- consider posting a series of short videos with the same “theme” periodicall
Hospitality/Tourism Management | Service Marketing | Information Technology