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Showing posts from January, 2018

DMO services to hotels: How valuable are they?

Destination marketing organizations (DMOs) are responsible for the management and marketing of a tourist destination. As a means to promote a destination, DMOs provide a variety of services to the tourists as well as other hospitality and tourism businesses in the area. While DMOs usually operate in different geographical and administrative levels — namely in the national, regional/provincial/state or local level — current research suggests that DMOs generally provide the following services: Membership management, such as routine, ongoing programs (e.g., regular meetings and networking sessions), special area programming (e.g., guest speaker and strategic-planning sessions) and membership development programs (e.g., workshops and seminars)Training and education, such as workshops on special topicsData and research, providing useful data for a better comprehension of a marketMICE (meetings, incentives, conventions and exhibitions) business creationPublications, ranging from marketing ma…

What to expect in 2018 from the battle between hotels and Airbnb