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Showing posts from May, 2019

David Grutman, the King of Miami Hospitality, adds Pharrell Williams to his All-Star Team. (By Alexander T. Mastache)

Photo: Instagram - @davegrutman David Grutman is unmistakably among Miami’s most important figures this decade; solidifying his immaculate legacy in South Florida by building one of the world’s best nightclubs, LIV, and soon after, opening STORY, a second mega-club. In the time being, he recently rebranded his company into Groot Hospitality. Since the company was established, Grutman has been on a colossal conquering of Miami. He has opened up the next level drinking and dining destinations in vital neighborhoods all over Miami. Groot Hospitality currently maintains LIV, STORY, a trendy coffee shop in the Miami Design District called OTL, a popular Asian restaurant called Komodo in Downtown Miami, the ever-popular plant-based eatery named Planta, and now to add to the portfolio, the newest star by this team: Swan + Bar Bevy. Grutman, always on his game, discovered a location fated to become a new culinary mecca. In order to complete this goal, he knew he would need an all-s

Artificial Intelligence (By Megan Vo)

In these days and age, technology has such a strong presence in the daily life of society. Social media has transformed from being a fun and expressive outlet for personal usage to a money-making tool for businesses.  As we scroll endlessly through Instagram and see photos with the hashtag #ad, we see influencers promoting products and experiences. It is so important for these influencers to have relatable connections with their followers. Not only do we see these promoted pictures, but also suggested products through advertisements.  These advertisements from companies are computed through data to appear on our feed.  Artificial intelligence (AI) is a computer science that is able to collect data to generate outcomes. The use of AI has dramatically increased through the years as technology also progresses. AI is projected to grow from being worth $7.35 billion to $89.84 billion in 2025, which is an 82% increase in just seven years. The purpose of AI is to

Social Media Choices (By Rebecca Hicks)

           On April 10th of 2019, LUSH’s decision to remove social media accounts had made it into the public’s eyes. In the recent article, published by Marketing Land , the cosmetics company LUSH in the United Kingdom was explaining its decision to shut down a few of their social media accounts. The company stated that they believed, “social platforms were making it harder to talk to customers.” In today’s society, social media tends to lean towards a pay-for-advertising sort of trend. If the company does not want to pay for “appearing on your newsfeed”, then their advertisements will vaguely be seen. Almost every big-name company imaginable has social media accounts and sites for extra reaching points. But since the media sites have realized this, they are now charging for guaranteed viewings of these advertisements. In 2016, there was ninety-six percent of the beauty brand companies available on Instagram. Some patrons think that LUSH's marketing move is g