Skip to main content

Biography

Image
By
@LinchiKwok
Linchi Kwok is an associate professor at The Collins College of Hospitality Management, California State Polytechnic University Pomona (Cal Poly Pomona). He is the Chair in the College's Retention, Tenure, and Promotion (RTP) Committee, in which he led the effort of making major revisions of the College's RTP document. He is also a Senator and a member of the Executive Committee at the University's Academic Senate, plus members of a few other university-level committees. When Cal Poly Pomona went through the quarter-to-semester conversion process, Linchi successfully led the College's Curriculum Committee in restructuring the curriculum.  

Linchi came to Cal Poly Pomona by way of Syracuse University (SU), where he was an assistant professor of hospitality management. Between 2011 and 2013, Linchi was named a Kauffman Professor in Entrepreneurship and Innovation at SU to support the university’s initiatives in teaching and research excellence in entrepreneurship and innovation. 

Besides his tenured and tenure-track employment, Linchi is a visiting professor at the Sun Yet Sen Business School (top 3 business school in mainland China) and taught at Rochester Institute of Technology and Texas Tech University. Over the years, Linchi has taught undergraduate and graduate classes that cover a variety of subjects, such as marketing management, human resource management, market analysis in the lodging industry, hotel sales, information technology, service operations, social media marketing, and tourism management. 

Linchi’s research interests include hospitality management, service marketing, and information technology. Between 2010 and 2020, Linchi has submitted 20+ grant applications with a total of about $350,000 and received more than $130,000 internal and external funds to support his scholarly work. Linchi has presented 50 authored/co-authored papers in conferences and conducted over 10 invited presentations on pedagogical strategies, dinner etiquette, and research methods. 

 Linchi's work received The W. Bradford Wiley Memorial Best Research Paper of the Year Award at CHRIE and several Best Paper/Proposal Awards in conferences. His research often appears in high-impact journals in the field. Linchi serves on the editorial board for International Journal of Hospitality Management (a corresponding editor), Journal of Hospitality and Tourism Research, Cornell Hospitality Quarterly, and Journal of Hospitality and Tourism Insights; he performs ad-hoc reviews for more than 20 hospitality/social science journals and conferences.

Additionally, Linchi is a thought leader in hospitality management. He publishes periodical viewpoint articles about hospitality news and trends on HospitalityNet.org and MultiBriefs.com, in addition to other exposures on mainstream media. Linchi is recognized as an expert in hospitality management at Cal Poly Pomona.  

 Linchi holds an M.S. and a Ph.D. degree in Hospitality Administration from Texas Tech University and an MBA degree from SU. His professional portfolio also includes several years of managerial and hands-on experience in the hospitality industry in the U.S. and mainland China. He can be reached at:

 The Collins College of Hospitality Management
Cal Poly Pomona
3801 W Temple Ave Pomona, CA 91768
Tel: 909-869-4523
E-mail: lkwok@cpp.edu 

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

By
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before
Post a Comment
Read more

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

By
Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s
1 comment
Read more

Do you know where your prospects hang out during the #DeleteFacebook movement?

By
Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report
3 comments
Read more