Skip to main content

Biography

Image
By
@LinchiKwok
Linchi Kwok is an associate professor at The Collins College of Hospitality Management, California State Polytechnic University Pomona (Cal Poly Pomona). He is the Chair in the College's Retention, Tenure, and Promotion (RTP) Committee, in which he led the effort of making major revisions of the College's RTP document. He is also a Senator and a member of the Executive Committee at the University's Academic Senate, plus members of a few other university-level committees. When Cal Poly Pomona went through the quarter-to-semester conversion process, Linchi successfully led the College's Curriculum Committee in restructuring the curriculum.  

Linchi came to Cal Poly Pomona by way of Syracuse University (SU), where he was an assistant professor of hospitality management. Between 2011 and 2013, Linchi was named a Kauffman Professor in Entrepreneurship and Innovation at SU to support the university’s initiatives in teaching and research excellence in entrepreneurship and innovation. 

Besides his tenured and tenure-track employment, Linchi is a visiting professor at the Sun Yet Sen Business School (top 3 business school in mainland China) and taught at Rochester Institute of Technology in Rochester and Texas Tech University. Over the years, Linchi has taught undergraduate and graduate classes that cover a variety of subjects, such as marketing management, human resource management, market analysis in the lodging industry, hotel sales, information technology, service operations, social media marketing, and tourism management. 

Linchi’s research interests include hospitality management, service marketing, and information technology. Between 2010 and 2020, Linchi has submitted 20+ grant applications with a total of over $310,000 and received more than $130,000 internal and external funds to support his scholarly work. Linchi has presented 50 authored/co-authored papers in conferences and conducted over 10 invited presentations on pedagogical strategies, dinner etiquette, and research methods. 

 Linchi's work received The W. Bradford Wiley Memorial Best Research Paper of the Year Award at CHRIE and several Best Paper/Proposal Awards in conferences. His research often appears in high-impact journals in the field. Linchi serves on the editorial board for International Journal of Hospitality Management (a corresponding editor), Journal of Hospitality and Tourism Research, Cornell Hospitality Quarterly, and Journal of Hospitality and Tourism Insights; he performs ad-hoc reviews for more than 20 hospitality/social science journals and conferences.

Additionally, Linchi is a thought leader in hospitality management. He publishes periodical viewpoint articles about hospitality news and trends on HospitalityNet.org and MultiBriefs.com, in addition to other exposures on mainstream media. Linchi is recognized as an expert in hospitality management at Cal Poly Pomona.  

 Linchi holds an M.S. and a Ph.D. degree in Hospitality Administration from Texas Tech University and an MBA degree from SU. His professional portfolio also includes several years of managerial and hands-on experience in the hospitality industry in the U.S. and mainland China. He can be reached at:

 The Collins College of Hospitality Management
Cal Poly Pomona
3801 W Temple Ave Pomona, CA 91768
Tel: 909-869-4523
E-mail: lkwok@cpp.edu 

Popular posts from this blog

United Airlines pushes economy-class travelers away with a new frequent flyer program

By
United Airlines just revealed massive changes to its MileagePlus Program. How much a traveler spends on the tickets is the only thing that matters in the airline’s new frequent flyer program.

Not long ago, United quietly switched from a distance-based reward program to a fare-based frequent flyer program. Since 2015, people earn mileages based on how much they spend on the air tickets instead of how far they fly. 

For example, I typically earn about 4,000 reward miles for a round-trip ticket between Los Angeles and Asia, even though the distance of the trip usually ranges from 10,000 to 12,000 miles. Nevertheless, the distance I fly still matters because it will be counted towards the “qualified miles” for elite status. 

Now, the airline wants to take a big step further to (only) reward those top-spending travelers as their elite customers.

The terms used in the current MileagePlus Program

There are four elite statuses in the United Airlines MileagePlus Program, including Premier Silver, …
1 comment
Read more

Promoting student success in the STR Student Market Study Competition

By
I was in New York City (NYC) over the Veterans Day weekend for the HX: The Hotel Experience 2019, one of the most important trade shows in the lodging industry. Similar to last year’s trade show, the HX 2019 also entailed four components, including HX: The Marketplace, HX: The Conference, Boutique Design New York, and the STR (Smith Travel Research) Student Market Study Competition.  

STR is the leading data analytics provider for the lodging industry. Since its debut in 2015, the STR Student Market Study Competition (the STR Competition hereafter) has received significant attention from the hospitality programs around the world.

This year, over 20 students from the Collins College of Hospitality Management at Cal Poly Pomona traveled to NYC for HX 2019. Moreover, six of them also participated in the STR Competition for the first time.

In the end, the Cal Poly Pomona team won the 2nd Prize among the 25 competing colleges and universities. The other winning teams include Michigan State …
Post a Comment
Read more

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

By
McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
“Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…
1 comment
Read more