The gross profit margin for a cup of coffee or tea can reach 95% or more for restaurants. Who doesn’t want to sell more drinks? Let’s check out the latest coffee and tea trends to ensure we stay on top. What’s hot in coffee? According to the National Coffee Data Trends Report , in the fall of 2023 , 63% of U.S. consumers (65% in the Midwest) drank coffee within a day before they took the survey. Americans’ favorite espresso-based drinks include: Lattes 18% Espresso 16% Cappuccino 15% Americano 11% Mocha 9% Macchiato 8% Flat white 5% Vanilla is the top flavor among the 30% of coffee drinkers who drank a flavored coffee within the past week when they responded to the survey. The top preparation methods include: Drip coffee makers 40% Single-cup brewers 27% Cold brewing 16% Espresso machines 11% In-office coffee had increased from a low of 26% in 2021 to
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