By the time I finished writing the article, " Expedia, Priceline join battle against Airbnb ," hotel giants Marriott and Wyndham announced bold new strategic moves: Marriott is going to team up with Alibaba to serve Chinese tourists abroad. The deal will enable Chinese travelers to book a Marriott hotel on Alibaba's travel service platform, Fliggy, and to process payments with Alipay, Alibaba's online payment platform. Wyndham purchased Love Home Swap for $53 million, a startup that allows people to swap homes. Moreover, Wyndham is going to consolidate its timeshare business and turn its hotel unit into a new publicly traded company . Hotels, online travel agents (OTAs) and Airbnb are basically competing for the same type of business — accommodations for travelers who are away from home. As the competition heats up, does it mean hotels, OTAs and Airbnb are now at war against one another? Let's check out what they do when facing stiff competition.