There is no doubt that COVID-19 has had an unprecedented impact on the travel and tourism industry. With massive layoffs and closures , many hospitality professionals have noted that they had never seen such a detrimental event to the industry in their careers. Nobody knows when the recovery will take place. Yet, there is at least one exception. The home-sharing sector has already rebounded. Airbnb booking is up and ready for an IPO When the pandemic hit, Airbnb reported a 90% drop in booking, or a $400 million adjusted loss in the second quarter. Then, Airbnb laid off 7,500 employees, or 25% of its workforce , and cut its marketing budget by 14% from the last year. Now, when hotels are still struggling and running at a below 50% occupancy , Airbnb booking has already bounced back. For example, During the weekend of June 5-7, Airbnb’s gross booking value recorded positive year-to-year growth for the first time since February. Over 100,000 new guests in the U.S. used the p
Hospitality/Tourism Management | Service Marketing | Information Technology