"Magic is ___________." Back in 2020, the Disneyland Parks closed due to the pandemic and now after almost a year of closure, they are preparing to reopen this coming April 30 th . Disneyland's commercials evoke customers’ joyful memories that they gain at the theme parks with a music loop, Disney characters, smiles, and rides. Disneyland's visitors did not hesitate to purchase tickets to the theme parks. However, they must follow Health Department coronavirus guidelines. Disneyland's marketing strategy The moment when we see the face of the most famous mouse of the entire world, our ears immediately relate that to happy "Mickey Mouse” joyful music. In the commercial that Disneyland prepared to announce their opening, they used a music loop, images, smiles, and rides ( “Disneyland Resort Magic is Here", 2021 ). Instantly, you are transported to fond memories of collecting the joyful moments that someone may have had at the Disneyland theme parks.