Skip to main content

Creating Original Content --- First and Foremost for Blogging

Do you know many websites are built on a WordPress (blog) theme?  Oh yes.  People are very likely reading blogs when they browse contents on the internet, and blogging can be very effective in marketing communications and making sales.  Yet, how does blogging different from Facebook or Twitter updates?  What can we expected from a good blog post?

Blog is definitely different from Facebook, Twitter, or other social media sites.  Blogging is more than just an update.  There is no set limit on how many characters a blog post can have, allowing people to publish longer and more in-depth discussion.  Plus, bloggers can embed other social media contents in a post (e.g., pictures and videos).

I started blogging about four years ago.  When I first started, I did more “sharing” than “creating.”  I shared the news articles that I found interesting and relevant to my target audience.  My blog posts read more like summaries of relevant news articles with very little in-depth discussion.  Over time, I saw a steady increase of pageviews, but I wondered why would people want to read my “summaries.”  They can easily find summaries of news updates on the internet.  If they only want to read the news articles that are relevant to them (e.g., my blog is related to hospitality management and social media), they can sign up for those subscription services available on the internet and the news will “find” them instead.  Moreover, if I only want to share news articles, I can do that just as well on Twitter or Facebook.  Why do I bother to talk about those updates on my blog?

To me, a good blog discussion must reveal what is “inside” of the author, and good bloggers post original content.  They share their unique perspectives of an event or develop knowledge-based propositions.  If a blogger simply shares a summary of somebody else’s work, s/he is just “manipulating content.” Creating original content should be the first and foremost indication of a good blog post. 

In fact, creating original content has become extremely important in social media marketing and business communications. Taco Bell, for example, shared in the Big Data Idea Exchange Workshop @UCIrvine that the company had sent the social media team to The New York Times and The Huffington Post for training because Taco Bell also wants to be a content creator on social media.  Evidence from Taco Bell’s social media presence has shown the training had paid off.

Do you read blogs? Please share with us what blogs or websites you visit often and what draws you back to those blogs or websites. 

References:
The picture was downloaded from Profalbrecht.wordpress.com 

Comments

Popular posts from this blog

Is today's market too tough for upscale restaurants?

Operating a restaurant is never easy, but is it particularly challenging for upscale restaurants?

Restaurants Unlimited Inc., for instance, which operates 35 fine-dining and “polished casual” eateries, filed for bankruptcy in Delaware last week. Earlier in June, the Four Seasons Restaurant, an iconic spot for power lunch in Manhattan also closed for business after its reopening within less a year.

Are these two examples an isolated case or the tip of the iceberg? Then, if upscale restaurants are struggling to survive in today’s market, what challenges are they facing?

The rising labor cost

According to the Bloomberg report, Restaurant Unlimited Inc. hires 50 salaried employees at the chain’s headquarter in Seattle, plus another 168 full-time and 1,885 part-time restaurant workers. The rising wages in Seattle, San Francisco, and Portland have resulted in a total of $10.6 million wage expenses in the fiscal year of 2019. Nevertheless, its revenue for the year ended in May dropped 1%, at $…

Suggestive Selling – All You Have to Do is Ask!! (By Nicole Lee)

A simple, relatively normal thing occurred while in the drive-through at Del Taco with my boyfriend the other day.After placing our semi-high maintenance food order, the person taking my order, in a forced monotone voice, unenthusiastically asks, “Would you like to add our new blah, blah, blah for dessert?”All my sweet-tooth-driven ears heard was “dessert” and I wanted something sugary to complete my four-course drive-through meal. My boyfriend asked if I wanted the donut thing they were trying to push, but I ended up going with a churro.As we received our food, my boyfriend told the server, “Good job on the upsell.”In which we received the same unenthusiastic “thank you” in reply. This all led to a discussion about suggestive selling, how easy it is, how to do it correctly, and how beneficial it is.Of course, this Del Taco drive-through upsell experience did not meet our standards of how to do it correctly, but it worked!

Easy-Peasy
Both my boyfriend and I have sales and hospitality ba…

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…