Skip to main content

Stay Healthy on the Road - Hotels Respond to Travelers' Demand

President Obama was caught on tape working out in a hotel during a trip to Poland.  Leaving politics aside, this video shows Obama is just like many other travelers: They all work out in a hotel gym. 

According to a 2012 survey conducted by TripAdvisor with over 1,400 U.S. travelers, healthy eating and exercise have played an important role in Americans' vacation.  Sixty-nine (69) percent mentioned healthy eating is important during vacation, and 53 percent said they always or often do exercise while they travel.

I am glad to see the industry is responding to what travelers want. Many hotel brands have already updated their workout facilities through renovations and/or re-branding.  Today, travelers can easily find up-to-date equipment in a large workout room in hotels.  There are also websites that are specifically developed for hotel gym reviews (e.g., HotelGymReview.com).  My recent stay at the Hilton Portland and Executive Tower was a great example.

So, what should hotels do to respond to travelers' demand for healthy lifestyle?  I made the following suggestions on MultiBriefs.com:

  • Make sure all existing machines, equipment and swimming pools are working properly. Because travelers are more likely to use the workout facilities in hotels now, any problem would trigger complaints or dissatisfaction.
  • Purchase small equipment that is designed for in-guestroom workout activities, together with a training kit (or DVD/app) for those exercises, both of which can be checked out by hotel guests.
  • Renovate the old workout facilities if budget allows.
  • Research the neighborhood and provide directions to hiking and jogging trails, as well as walking and biking tours.
  • Partner with a local gym to provide additional full-service workout service.
  • When marketing a hotel, highlight a property's state-of-art workout facilities if applicable.

What else should be included in the list?  


Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace