Skip to main content

The blogosphere (by Karina Helin)

Image
By
Blogs are nowadays ubiquitous on the web. So, whether they are individual or corporate, they certainly intrude into the company’s communication with its audience. Blogs have grown so far into the valuable asset in the promotions of any kind. It is imperative to discuss the role of blogs in the content marketing strategy of a particular brand and back up the theory with a real and efficient example.

To begin with, the notion of blogosphere should be defined properly. What the term implies is the compound of all blogs and the existing interconnections. Blogosphere typically exists either as a connected community or as a full-fledged social network that enables authors to publish their opinions on a regular basis. With all the fuss, controversy, and surrounding blogs, one should take them for serious, as they can serve for either small businesses or big enterprises. Blogs can be perceived as a useful addition to content generation and promotion, besides a company's official website, e-mail promotions, and social media pages.

As far as the value of blogs is concerned, one should see them as an ultimate destination for brand-related content, an additional brick in building one’s digital presence, strengthening website authority and boosting one’s target audience. In addition, blogs are handy in leveraging customer’s awareness to the next level, as they are great in establishing solid rapport with the visitors, keeping the brand on top of people's mind in the moments of the purchase decisions.

Blog of Kimpton Hotels and Restaurants 


Surprisingly, it is a challenging and daunting task to sort out amidst the plentiful of blogs and come up with the ones that have pretty terrific content strategy. As I was searching for decent and credible examples to back up my arguments and thoughts, I decided to access the Kimpton Hotels and Restaurant’s blog. I have found their blog strategy amazingly effective in catering to their respective customers. As we know, Kimpton is a true blessing for serious foodies. It is also a perfect destination for people who are looking for high quality catering services.

It is fun to observe how Kimpton would tackle the challenge. As I dived into the blog content, I discovered that the blog covers the widest array of topics that the audience might get interested in. There are abundant of special offers for different type of parties. What corresponds to the character of  the medium (blog) is that Kimton does not make its posts too uptight or sales-y. Conversely, the content is unconventionally fun and conversational.

It appears to me that the Kimpton’s blog exemplifies the essential relationship between bloggers’ community and a brand. The content strategy is consistent with the interests of the target audience. So, I believe the brand did a great job of listening to the customers’ voices. The blog features not merely relevant, but fermented and funky stuff, so it vividly shows how the blogs should be used for marketing promotions.

In conclusion, I have found the topic blogosphere to be interesting because in class I learned that blogging is an important part of marketing for business. Nowadays, almost most of the population spends time using the internet. Companies can look into blogs and see what customers need and  understand their opinions. Blogs are a good source for business. Not only blogs show news and updates about a brand, they also offer people a place to communicate with one another.

Karina Helin +Cal Poly Pomona 
Now that we all spend some time looking into the blogosphere, what do you think about blogs? What are the interesting and important aspects for businesses to use blogs in sales and marketing? 

About the author: Karina Helin is a transfer student at California State Polytechnic University Pomona (Cal Poly Pomona). She transferred from Pasadena City College, and she is majoring in Hospitality Management. Karina moved to the United States from China in 2006 and received a high school diploma on 2009 from Mark Keppel High School. She is planning to graduate in the spring  of 2016. After graduation, Karina plans to work in the field of sales and marketing or open a small business.


References: 
From large banquets memorable business luncheons our Catering menus will please all guests (2015, October 16). Retrieved from http://www.hotelpalomar-beverlyhills.com/
Labels:

Comments

Post a Comment

Popular posts from this blog

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
28 comments
Read more

Where Coffee Meets Culture: My Experience with Orientation, Socialization, and Culture at Dutch Bros (by Karina Martinez)

By
When people think of Dutch Bros, they usually picture colorful drinks, loud music, free stickers, and baristas so friendly they’ll jump in the car with you.  As someone who has had the opportunity to work for Dutch Bros, I can say that the energy customers feel isn’t an act; it is the result of intentional and effective HR practices that are focused on orientation, socialization, and culture. From your very first day, you experience how these practices shape the entire Dutch experience.  Orientation, Socialization, Culture   In HR management, orientation is the introduction of the role and company to new hires. This is intended to help them feel welcomed and informed. Socialization goes beyond the initial training process; it’s how new hires grasp the organization’s values, behaviors, and traditions over time. Together, these fun...
5 comments
Read more

Average/Below-Average Looking People Can Earn as Much as the Attractive Ones

By
Research has shown that attractive people can not only charm interviewers (and thus get hired easier), they are also more likely to earn more as compared to those with average or below-average looks. Accordingly to a Wall Street Journal report , attractive people can earn 3% - 4% more than a person with below-average look. If such difference adds up over a person’s lifetime, an attractive person can earn up to $230,000 more than an ugly worker; even an average-looking person can make $140,000 more. Another relevant Wall Street Journal report also suggests that workers who exercise regularly can earn 9% more than those who do not. If that is the fact (I believe it is), is it legal? Can employers do that? Linchi Kwok and Otto @SyracuseU Career Fair To my knowledge, no law or regulation under EEOC (Equal Employment Opportunity Commission) considers a person’s look as a protective class. It is true that people in general have an idea of what kind of person they feel attract...
33 comments
Read more