This month (February 2019) marks the 11th birthday for Airbnb. Founded in 2008, Airbnb is the first and now in the P2P (peer-to-peer) short-term residential rental business.
Last year at Airbnb’s , the company’s CEO Brian Chesky delivered a keynote speech --- Airbnb for everyone. Around the same period, the company rolled out two new brands to its current product line: .
|Airbnb CEO Brian Chesky delivers a keynote speech at the company's 10th birthday in February. (Image: Airbnb)|
Within 10 years, Airbnb has already turned itself into more than just a marketplace for room-sharing services. The company also sells other and , as what (online travel agents such as ) offer. Additionally, Airbnb began competing head-to-head with in the market.
It is no doubt that Airbnb , but what other markets is Airbnb after? What can we expect at Airbnb’s 11th birthday? Here are a few possibilities:
Is Airbnb soon to enter the transportation business?
Airbnb announced earlier this month that Fred Reid, an aviation expert, would . Fred’s includes: the founding CEO of Virgin America, a president of Delta Airlines and Lufthansa Airlines, as well as a key player to help create the , the first that allowed travelers to earn and redeem mileages from a group of partnered airlines for reward travels.
In such a newly-creative position, Fred will be responsible for building partnerships with other travel and tourism companies, which is expected to . Ultimately (), travelers will be able to book a flight ticket or arrange other transportations besides booking an Airbnb experience or an accommodation service on Airbnb.com.
Will Airbnb introduce more new brands to its short-term residential rental business?
in last February was a good start. Earlier this month, the company began testing a new product --- in London. Some additional amenities that may come with Airbnb Luxe homes include: airport transfer, car rental, childcare, butler, driver, restaurant concierge, spa services, to name a few. The tag-line for Airbnb Luxe is “extraordinary homes with five-star everything.”
Will Airbnb finally launch a loyalty program that rewards its hosts and travelers?
It has been a year since we first discussed Airbnb’s plan in to reward its hosts and travelers, but the company has not yet released any major announcements in that regard. Meanwhile, hotels are trying to and . There is a need for Airbnb to introduce a thoughtfully-designed loyalty program that .
Will Airbnb be able to find ways to solve its legal dilemmas?
Airbnb is dealing with many legal issues now, such as and in the lodging sector. While some research showed that , more tourist destinations are on short-term residential rentals than before. It becomes critical for Airbnb to come up with better solutions to those legal issues as the company continues to grow.
What do you expect from Airbnb’s 11th birthday? What needs the company’s immediate attention now?