Skip to main content

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.


How McDonald’s Apply Thru works

The job application process begins with the applicants saying:

Alexa, help me get a job at McDonald’s.” 

or

“Google, help me get a job at McDonald’s.”  

Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.

Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  

Where McDonald’s Apply Thru serve

McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.

Why McDonald’s Apply Thru is needed

Part of the company’s Made at McDonald’s campaign, McDonald’s Apply Thru highlights the different career paths that its associates can take after working at the fast-food chain. Additionally, McDonald’s plans to launch a career app, allowing eligible employees in the U.S. to explore other career opportunities at McDonald’s as well as those in the healthcare and IT sectors.

It is hoped the above efforts can make McDonald’s a more desirable place to work. The reality is when the minimum wage is on the rise, and the unemployment rate reached a 50-year low (at 3.5% in September 2019), it becomes challenging for the hospitality industry to maintain a reliable workforce. Many job seekers would instead find an eight-to-five job in an office than working at a McDonald’s.

Then, McDonald’s has taken several initiatives to respond to consumers’ pushes for more automatic services. For example, McDonald’s recently introduced several transformational changes in its new flagship store. In addition to forming a new partnership in food-delivery, the fast-food giant is also testing the plant-based burgers and in the process of eliminating the plastic straws in selected markets. The debut of McDonald’s Apply Thru blends well with such changes.

Other automatic services in talent acquisition

Artificial intelligence (AI) and machines can do more than just helping candidates initiate a job application. Once a job application is received, AI can perform the initial screening based on the candidate’s qualifications and experience. AI can even conduct job interviews with the candidate, usually with structured interview questions. Then, AI can make recommendations based on an analysis of the recorded interview with the candidate, such as the word choice made by the candidates, intonations, and other nonverbal clues.

The future of job search

As more companies are relying AI on recruiting and selecting the top talents, the process of job search will very likely involve more automatic services. Job candidates should probably begin embracing new technologies. If they are not comfortable with answering interview questions in front of a camera, for example, they had better practice talking to their phones in a recorded video.

What do you think of McDonald’s voice-initiated job application process? How helpful would it be for McDonald’s to find the right candidates for the jobs?

Then, will the voice-initiated application process become the norm in the job search? At what point during the talent acquisition process must real HR managers involve in the process? 

Note: This post is also available on MultiBriefs.com. The picture was downloaded from Bizjournals.com

Comments

  1. I must commend McDonald's in trying to improve the public's view on working for them through an innovative new way to apply for work. However there is still a stigma associated with working a fast-food job. While this is a step in the correct decision to make applying for work easier, it will take a lot more time to eliminate this stigma. On the positive side the accessibility and relative easy of . applying through a home appliance will definitely have a return on people applying.
    Overall, the shift from traditional hiring processes to a more automated one is a very good concept on paper, however I still believe that your career's future being dependent on an AI is still inferior to a physical interview, as the technology to screen qualified candidates isn't improved enough. However once proper advancements have been made, the future of hiring will never be the same again, as AI technology will ultimately replace face-to-face interactions in terms of employment.
    - Eric Le
    HRT 3500 (Section 03)

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con

Will restaurants of the future still need a dining room?

It does not seem the coronavirus is leaving us soon, although we have seen good   progress in developing the vaccine . In recent weeks, many places reported   a surge of new infected COVID-19 cases . Some even resumed   lockdowns   and the mask-mandate order, forcing restaurants to   shut down indoor dining   services again.     As a short-term remedy, restaurants immediately shifted their offering to   curbside pickup and delivery  services. Meanwhile, restaurants are testing new concepts to embrace the   contactless self-service  trend for the future. Here are some examples,     Chipotle opened its first digital-only restaurant     The new prototype, known as the   Chipotle Digital Kitchen , debut in Highland Falls, NY, earlier this month. Different from the traditional Chipotle restaurant, the Chipotle Digital Kitchen features:     A lobby designated for pickup services through off-premise orders.   A see-through kitchen, allowing customers to see, smell, and hear what is going on b