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Behind Dollar General's strategy to dominate rural America - A WSJ video

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Do you shop at Dollar General? I don't, but I shop at the 99 Cents Only Stores, not because I don't like Dollar General, more because there is a 99 Cents Only Store in the neighborhood. 

Do you wonder why Dollar General is doing so well even during the pandemic? Check out this Wall Street Journal video for more insights. 

Do you believe its growth will continue after the pandemic? 


Note: The picture shows Dollar General's first new small-format store called DGX in Nashville, TN (opened in Janurary 2017). The picture was downloaded from TheShelbyReport.com. 

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  1. UnknownNovember 15, 2021 at 11:47 PM

    I believe Dollar General’s business strategy will allow continued growth in rural America despite the pandemic. Its eye opening to see how Dollar General found its success though their strategized market research. Dollar General capitalizes on what big retailers, such as Walmart, lack. First by choosing locations where a local Walmart is nonexistent for the local population. Thus, narrowing its potential market to populations not so grand, low hosing income, and limited competition. In addition, Dollar General keeps operational and overhead costs low by leasing their properties, bare bone store layouts, hiring minimal low skilled workers, and offering limited products.

    Kristian Agdeppa HRT 3500.02

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