Skip to main content

Behind Dollar General's strategy to dominate rural America - A WSJ video

Do you shop at Dollar General? I don't, but I shop at the 99 Cents Only Stores, not because I don't like Dollar General, more because there is a 99 Cents Only Store in the neighborhood. 

Do you wonder why Dollar General is doing so well even during the pandemic? Check out this Wall Street Journal video for more insights. 

Do you believe its growth will continue after the pandemic? 


Note: The picture shows Dollar General's first new small-format store called DGX in Nashville, TN (opened in Janurary 2017). The picture was downloaded from TheShelbyReport.com

Comments

  1. I believe Dollar General’s business strategy will allow continued growth in rural America despite the pandemic. Its eye opening to see how Dollar General found its success though their strategized market research. Dollar General capitalizes on what big retailers, such as Walmart, lack. First by choosing locations where a local Walmart is nonexistent for the local population. Thus, narrowing its potential market to populations not so grand, low hosing income, and limited competition. In addition, Dollar General keeps operational and overhead costs low by leasing their properties, bare bone store layouts, hiring minimal low skilled workers, and offering limited products.

    Kristian Agdeppa HRT 3500.02

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

Want to win in future competitions? Invest in data-driven decisions now

Speaking of the permanent changes in the hospitality industry, many people will probably agree that demands for “bleisure”/“work-from-anywhere” travel and contactless self-service will continue to grow in the near future. Not everyone, however, realizes that data-driven decisions will become a key driver for growth in the industry, which has already affected how we do business now.   Automatic service enables businesses to capture more operational and consumer data for business decisions   One advantage of using automatic service comes from its ability to spontaneously capture and store real-time operational and consumer data for additional analysis. In the old-time when businesses still relied on workers to serve customers, operational data were collected usually through careful book-keeping, documentations, and observations; consumer data through market research were often limited to their perceptions, behavioral intentions, or past experience.     Now that automatic service is provi

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P