The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace
Working from home is here to stay. Although by the end of quarantine, there will be mandatory days that employees may have to come in to the office, but it's apparent that many jobs can juggle working at home with in office collaboration. Clearly, jobs such as bookkeeping or filing tax returns are able to be completed by an employee by their lonesome. The open office will survive, especially with the many advancements that offices around the world are taking to be virus-proof.
ReplyDeleteQuarantine has seriously shifted our culture, but I believe that restaurants will find a return to normalcy. It is apparent that many people are vying for indoor dining, as restaurants have long wait times due to the accommodation of lesser amounts of seating. The culture of indoor dining will return strong, despite an aggressive shift towards takeout and delivery. Ghost kitchens are a smart investment in quarantine times that will carry through strongly towards the end of quarantine, but of course, indoor dining at restaurants will never die out.
-Patrick Stephanoff HRT 3020.02
Thank you for your insight!
DeleteI think that even after the pandemic is over, everything will go back to normal. People will start to go back into their offices, but working from home will also continue to be a thing. Even way before the pandemic, people still did work from home. Just like the video stated, I think as of right now it is too soon to tell what will happen in the future. However, I do not think working in offices will die.
ReplyDeleteIn the near future, I think the best option for using the empty office spaces could be turning them into hotels or ghost kitchens. Both options would generate money and could use the space well. Since ghost kitchens only do delivery it would be a big space for food preparation. For hotels, the building structure is the same, and they would just have to renovate to rooms.
-Jamie Yi, HRT 3020 Section 2
Right now, things are so up in the air, it's hard to tell where we'll be in a few months. While online work environments have been important this past year, I believe we'll slowly start to see normal come back into our lives. Working in person is a necessity because the productivity and teamwork companies strive for isn't as strong online. Having an online work environment 24/7 isn't going to work as time goes on, but I believe resources like zoom will still be taken advantage of. It's a good way to reach a bigger audience and can be easy access for people that may not be able to come into every meeting. So, while normal in person work will resume, there will be some changes to how things are done.
ReplyDeleteIf we look at the empty spaces that were restaurants, hotels, and retail buildings before the pandemic, we'll start to see them coming back to life as well. As the sense of normalcy starts to come back into our lives, businesses will start to come back as well. Restaurants will have filled dining rooms and hotels will have events held in their convention centers again. Right now these spaces could be used for storage or prep stations, but although the process will be slow, eventually these empty rooms will be full of life again.
-Gillian Sterns, HRT 3020 Section 1