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Why aren't you getting a call for job interviews? (Part II) How to build an appealing LinkedIn profile

Last Thursday, we shared a few resume-writing tips to pass AI screening and the 6-second test. Today, we will visit tips on how to build an appealing LinkedIn profile. 

Based on the research findings from my work, I want to emphasize that having an appealing LinkedIn profile has become increasingly important in today’s job market. I define an appealing LinkedIn profile as one that is: 

  • Free of spelling and grammar errors. 
  • Complete: with all essential sections filled (e.g., a profile picture, work experience, and education).
  • Relevant: Having relevant work experience or educational background to the opening. 
  • Consistent: showing consistent information to the one revealed in the cover letter, resume, and job interviews.


Specifically, I recommend job seekers pay attention to the following areas: 


  1. Use a professional portrait picture: A high-quality picture showing our professional look will be helpful. Avoid excess use of filters, jewelry, tattoos/piercings, or distracting background. 


  1. Create a headline reflecting our personal brand: The headline is one of the first things people see when opening our LinkedIn profile. It should highlight our expertise and value. 


  1. Provide a compelling summary: Highlight our skills, accomplishments, experience, a cause or value, and unique selling points in the About section. 


  1. Customize the LinkedIn URL


  1. Highlight the relevant job experience: Like a resume, this section should include those indicative keywords that can pass AI screening and highlight our achievements and quantifiable results. 


  1. Complete the educational section: This will allow us to tag into the alumni networks of our alma maters. 


  1. Get endorsements and recommendations: They can help increase the credibility of our work and skills. 


  1. Stay active and engaged: Engage with other users with reactions and comments to their updates. Share industry updates and work-related pictures to show what we care about.  


Do you use LinkedIn? What other helpful tips will you offer to job seekers? 

Note: This article was also published in Hospitality News Magazine. The picture was downloaded from


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