Skip to main content

How Much Does “Popularity” Cost on Social Networking Sites?

Money cannot buy us true friendship in the real life, but can we buy fans or followers on social networking sites? Absolutely, and the price might be cheaper than expected.   

Eric Steuer reported the following price tags in Wired Magazine:
Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com
Twitter: 1,000 followers for $10 or 1,000,000+ for $1,750 on FanMeNow.com
Pinterest: 100 followers for $15 or 5,000 for $95 on Pinfol.com
YouTube: 30,000 views for $150 or 1,000,000+ for $3,100 on 500views.com

I can certainly afford to pay $30 to make my Facebook page look better, but if I rarely engage the Facebook users on my page, how likely can I build a meaningful relationship with them? Without a meaningful relationship, can I create value for me and the Facebook users on my page? Probably not. That’s why I argued earlier that only the relationship built on engaging conversations can create value. Likewise, even though companies can buy thousands or millions of likes or followers, without engaging and meaningful conversations, company will not be able to convert the likes and followers into customers or sales.

What do you think of the act of purchasing fans or followers? Can we treat that behavior the same as cheating? If so, are the companies cheating the customers or potential investors? What suggestions will you provide to the companies who want to recruit (but not to buy) real fans and followers?

Relevant discussion:

References:
Steuer, Eric. (2013, April). Best friends$: No matter what social network you’re on, you can buy your way to popularity. Wired, p. 32.
The picture was downloaded from MalaysiaFinance.Blogspot.com

Comments

  1. Timelines for all to see. The former conman turned FBI consultant also warned against posting mug-shot buy instagram followers $5 style pictures that clearly show one’s face and recommends group photos instead.

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s

Do you know where your prospects hang out during the #DeleteFacebook movement?

Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report