Skip to main content

False Advertisement in the Recruitment of International Students (by Debbie Boedijono)

Studying overseas has become more common these days as opposed to years ago. Not only can international students learn how to communicate with the languages used in the destination country, but they also gain experience living independently without parents and family. The number of students from Indonesia, China, Japan, Malaysia, Thailand, and many other countries who study overseas continues to increase. As an international student from Indonesia, I can see that there is a huge increase in the number of Indonesians who decide to pursue their degrees in other countries. In 2013, there were only about 4,000 Indonesians who came to the United States to study. The number has been increasing and now there are more than 6,000 Indonesian students in the United States.

An Advertisement by the Global Tree Overseas Education Consultants

Based on the interviews with fellow international students, the reason Indonesians decided to pursue their degree in the United States is because the universities in the United States are believed to have higher standards. Moreover, many of the advertising campaigns for these universities are very attractive to Indonesians as they offer scholarships and guaranteed job offers after graduation. In other words, it is significant to maintain the standard of education as more and more people depending on these universities to pursue their dreams.

Western Kentucky University, a leading American University with international reach, failed to maintain these high standards. Western Kentucky University made a deal with an international student recruiting company called Global Tree Overseas Education Consultants to fill seats. By luring international students, Global Tree gets a commission that amounts to 15% of the enrolled students' first year’s tuition, which is not a small amount of money. Now, as the university has become dependent on these international recruiters, educators fear that these international students will become victims.

Western Kentucky University neglected the standard of education with 106 of 132 students (80% of students) who were admitted scoring below the university requirement on English skills. Many people are concerned and worried that these would become worse in the following year, if this neglect continues. Years ago, the Western Kentucky University had decided to recruit international students in order to introduce global cultures to its domestic students. As time passed by, the school’s motives completely changed and now exhibit tendencies toward economic self-benefit due to cuts in state funding.

In my opinion, if this problem continues to grow, many people including international students, their families, local students, and the reputation of many universities, will be damaged. In the long run, this problem could undermine the perceived value of being educated in the United States. Moreover, by recruiting way too many international students, their local students will suffer too because they won’t get the same treatment as international students do as they pay less for tuition. But, is this the main purpose of universities? Does Western Kentucky University want to keep doing this and harm the reputation of United States universities?

About the Author:

Debbie Boedijono is a senior student at The Collins Collage of Hospitality Management in Cal Poly Pomona. She is originally from Surabaya, Indonesia, but she moved to California in 2013 and studied in Pasadena City College for two years. Even though her area of study has an emphasis in restaurant management, she is also interested in hotel management. Moreover, she plans to graduate in the Spring of 2017. Currently, she is still deciding which clubs to join and also looking for internships this following summer. After pursuing her Bachelor’s degree, she plans to gain some experience in the United States before going back to her home country.

References:

Saul, S. (2016, April 19). Recruiting Students Overseas to Fill Seats, Not to Meet Standards. Retrieved April 24, 2016, from http://www.nytimes.com/2016/04/20/us/recruiting-students-overseas-to-fill-seats-not-to-meet-standards.html?_r=0
Witherell, S. (2015, November 16). IIE Releases Open Doors 2015 Data. Retrieved April 24, 2016, from http://www.iie.org/Who-We-Are/News-and-Events/Press-Center/Press-Releases/2015/2015-11-16-Open-Doors-Data#.VxvvcTArLDc
The picture was downloaded from www.nytimes.com


Comments

Popular posts from this blog

Is today's market too tough for upscale restaurants?

Operating a restaurant is never easy, but is it particularly challenging for upscale restaurants?

Restaurants Unlimited Inc., for instance, which operates 35 fine-dining and “polished casual” eateries, filed for bankruptcy in Delaware last week. Earlier in June, the Four Seasons Restaurant, an iconic spot for power lunch in Manhattan also closed for business after its reopening within less a year.

Are these two examples an isolated case or the tip of the iceberg? Then, if upscale restaurants are struggling to survive in today’s market, what challenges are they facing?

The rising labor cost

According to the Bloomberg report, Restaurant Unlimited Inc. hires 50 salaried employees at the chain’s headquarter in Seattle, plus another 168 full-time and 1,885 part-time restaurant workers. The rising wages in Seattle, San Francisco, and Portland have resulted in a total of $10.6 million wage expenses in the fiscal year of 2019. Nevertheless, its revenue for the year ended in May dropped 1%, at $…

Suggestive Selling – All You Have to Do is Ask!! (By Nicole Lee)

A simple, relatively normal thing occurred while in the drive-through at Del Taco with my boyfriend the other day.After placing our semi-high maintenance food order, the person taking my order, in a forced monotone voice, unenthusiastically asks, “Would you like to add our new blah, blah, blah for dessert?”All my sweet-tooth-driven ears heard was “dessert” and I wanted something sugary to complete my four-course drive-through meal. My boyfriend asked if I wanted the donut thing they were trying to push, but I ended up going with a churro.As we received our food, my boyfriend told the server, “Good job on the upsell.”In which we received the same unenthusiastic “thank you” in reply. This all led to a discussion about suggestive selling, how easy it is, how to do it correctly, and how beneficial it is.Of course, this Del Taco drive-through upsell experience did not meet our standards of how to do it correctly, but it worked!

Easy-Peasy
Both my boyfriend and I have sales and hospitality ba…

Are consumers loyal to home-sharing services? Implications for hosts, room-sharing websites, and hoteliers