Skip to main content

The perks of being a loyal customer

Businesses work hard to attract new customers and retain the loyal ones. One way to accomplish that goal is through an effective loyalty program
Thanks to the frequent traveler programs offered in the hospitality and tourism industry, loyal customers can enjoy many perks. Drawing from my travel experience in December, I wrote an article entitled "It Pays to Be Loyal Customers" on Multibriefs.com earlier. While I am not going to repeat the whole discussion here, I am going to share part of the article here: 
Being a premier gold member of United, for example, I can also enjoy the following perks:
  • Free lounge access for international flights
  • Eligible to choose an Economy Plus seat with extra legroom upon reservation
  • Eligible for a free upgrade to United First for regional flights, starting 48 hours before departure
  • Two free checked bags of up to 70 pounds each for international and some domestic flights
  • Priority access for TSA
  • Priority boarding, right after the First and Business Class passengers
  • Priority baggage handling (as a result, I usually need not to wait for my checked bags at all)
  • Complimentary Gold Status with Marriott International, which comes with perks of Marriott and Starwood Hotels such as room upgrades (if available), lounge access (with free breakfast and evening reception), complimentary Wi-Fi and some others.
Many of those perks are not cheap if we have to pay with cash, but they make travel a lot easier. In fact, as a traveler's elite status moves up, s/he can enjoy even more and better perks. Now, the question is how to become an elite member of a frequent traveler program?
There are many frequent traveler programs available even though it has become more difficult for travelers to earn points or miles from those programs. The key is to choose the brand that we have easy access and stick to it, including:
  • To earn miles with one account only — for example, to earn mileage from the 28 partnered airlines of Star Alliance using only one of the airlines that we use most often (in my case, I choose United). Likewise, we should earn mileage with only one airline among all SkyTeam partners or OneWorld airlines.
  • To open a credit card of the airline that we fly most often, which will also provide such perks of free checked bag(s) in domestic flights and priority boarding.
  • One may reach a silver status by flying 25,000 miles a year (approximately two round trips between North America and Asia or Europe; or roughly four round trips between L.A. and New York City).
  • It usually takes twice as much effort to gain a gold status as compared to the silver status.
I hope you find my tips helpful here. Now, if you are not yet an elite loyal customer to any brands, would you consider becoming one in 2017? For those who travel often, what additional suggestions will you make to the ones who want to become an elite loyal customer in 2017?
* The picture was downloaded from King of Celebrities Blog

Comments

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

The complicated situation of tattoos in the workplace (by Harry Law)

Tattoos are a form of expression that convey the individuality of their owners. They can represent a multitude of things, like a tie to a family member, a favorite quote with a special meaning, or even a favorite cartoon character. Tattoos also can carry great cultural and/or religious significance. Every tattoo is unique and says something about the individual person who wears it. The problem that many companies face is when a tattoo is considered appropriate and when it should be covered.  Employees are after all the faces of a company, so the tattoos on their bodies are connected to and represent that company as well. Some workplaces have instituted rules and regulations when it comes to their employees’ tattoos, but there can be negative consequences when a company goes too far in telling their employees what they can and cannot do with their own bodies. The Disney Company has recently changed its policy on tattoos. Disney’s goal is to create a magical, fantasy experience for their