Skip to main content

Staying Prosperous Year Round (by Victoria Alahuzos)

Many restaurants that are located in tourist and college towns usually shut down during their slow months, but is it possible to run a successful restaurant business year round? Jay Khan and Rob Longstreet, who are both restaurant owners, stated that: Yes, it is achievable to continue the business during the off seasons in the article --- "11 Ways to Survive the Slow Season" (Barrett, 2017). Khan is the owner of RJ Mexican Cuisine in Dallas, Texas, and Longstreet owns the Craft Public House in Athens, Georgia. Both run successful restaurants year round as each owner follows the 11 simple steps to stay profitable, including:

1. Start planning early
2. Involve your vendors
3. Meet your neighbors
4. Run contests
5. Enlist outside help
6. Test new specials
7. Have a party
8. Hold a pop-up event
9. Spread the word
10. Follow up with previous guests
11. Trim operating costs (Barrett, 2017)

These recommendations may appear simple and common sense, but in reality, many owners may not think of these ideas or take the time to execute them. First, planning is key, and Khan believes one cannot plan too early. In his example, his restaurant starts planning for the Christmas season as early as in July (Barrett, 2017). Planning so far in advance would require preparation time and actively pursuing leads to guarantee there will be business later on, but if a business has already established objectives, this should not be a huge problem.

Another idea is working with your vendors by promoting special deals with the vendors' products. This would require maintaining good relationships with your vendors for discounts on products. Building a good relationship with/among other businesses is also essential to success, which can provide more business exchanges and open doors for partnerships, helping one another out by promoting one another's products.

Holding contests for customers and employees is another fantastic idea in bringing in more profits. Through the process of contests, restaurants and customers are able to interact with one another, fostering better relationships that can lead to more business. It is an investment by giving away gift cards or free entrees, but its long-term effects can result in loyal customers. Restaurants can create a more unified workforce by organizing contests among the employees to increase sales and build relationships among the staff.

Both Khan and Longstreet mention that holding events like different types of parties or "pop-up events" is another great way of getting new businesses (Barrett, 2017). It will require the owners to think outside the box but can result in attracting more local traffic by providing special occasions like a paint night or book signing. "Pop-up events" are another amazing tools as it allows restaurants to be known in unique settings, most commonly found in farmers' markets (Barrett, 2017).

Khan and Longstreet recommended that restaurants should stay active on keeping the public aware of its promotions and activities. During the slow months when other restaurants may be closed, it turns out to a perfect time to gain more customers, which can happen through consistent advertisement. Keeping in touch with past customers is another way to gain more business by keeping customers loyal through such personal communication methods as emails and phone calls. The last recommendation, reducing costs, is fairly easy to perform if the restaurant understands and manages its costs.

Both Khan and Longstreet provide some good suggestions on how a restaurant may be able to stay successful even during the slow seasons. Every restaurant is a little different with distinct goals, but these concepts can be taken and used by the majority of restaurants. Being able to succeed even during the slow seasons is encouraging. It certainly takes effort and thorough planning, but it will pay off in the long run, leading to a more successful business.

Are these suggestions helpful? What other recommendations will you make to the restaurants who open for business even during the slow reasons?

About the Author

Victoria Alahuzos transferred to Cal Poly Pomona in January of 2017. Victoria is studying hospitality management with an emphasis in hotel operations and a minor in Spanish. For fun, Victoria runs, bakes cookies, scrapbooks her traveling memories, and hikes with friends. Currently, Victoria works at the Ayres Suites in Diamond Bar as a front desk agent. Victoria plans to graduate in the summer of 2018 and will hopefully spend the summer in Europe on the Cal Poly Pomona's Study Abroad Program.

References

Barrett, Liz (2017). 11 Ways to Survive the Slow Season. Retrieved July 10, 2017, from http://www.restaurant-hospitality.com/marketing/11-ways-survive-slow-season
The picture on this post was downloaded from http://www.seasons52.com/menu-listing/lunch

Comments

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

The complicated situation of tattoos in the workplace (by Harry Law)

Tattoos are a form of expression that convey the individuality of their owners. They can represent a multitude of things, like a tie to a family member, a favorite quote with a special meaning, or even a favorite cartoon character. Tattoos also can carry great cultural and/or religious significance. Every tattoo is unique and says something about the individual person who wears it. The problem that many companies face is when a tattoo is considered appropriate and when it should be covered.  Employees are after all the faces of a company, so the tattoos on their bodies are connected to and represent that company as well. Some workplaces have instituted rules and regulations when it comes to their employees’ tattoos, but there can be negative consequences when a company goes too far in telling their employees what they can and cannot do with their own bodies. The Disney Company has recently changed its policy on tattoos. Disney’s goal is to create a magical, fantasy experience for their