Skip to main content

David Grutman, the King of Miami Hospitality, adds Pharrell Williams to his All-Star Team. (By Alexander T. Mastache)

Photo: Instagram - @davegrutman

David Grutman is unmistakably among Miami’s most important figures this decade; solidifying his immaculate legacy in South Florida by building one of the world’s best nightclubs, LIV, and soon after, opening STORY, a second mega-club. In the time being, he recently rebranded his company into Groot Hospitality. Since the company was established, Grutman has been on a colossal conquering of Miami. He has opened up the next level drinking and dining destinations in vital neighborhoods all over Miami. Groot Hospitality currently maintains LIV, STORY, a trendy coffee shop in the Miami Design District called OTL, a popular Asian restaurant called Komodo in Downtown Miami, the ever-popular plant-based eatery named Planta, and now to add to the portfolio, the newest star by this team: Swan + Bar Bevy.

Grutman, always on his game, discovered a location fated to become a new culinary mecca. In order to complete this goal, he knew he would need an all-star team. Insert Pharrell Williams, along with being one of Grutman’s close friends, is a singer, music producer, designer, and fashion icon.

David Grutman has developed a certified skill for finding impeccable locations and flipping them into masterpieces. Among this team of power, players include Chef Jean Imbert from Paris who developed the restaurants' innovative menu; acclaimed interior designer – Ken Fulk; Kobi Karp a famous architect; and Ray Jungles, the individual responsible for curating the outdoor design of the restaurant to create a surreal garden experience. Grutman believes that if you bring the best individuals in the fields together to pursue one goal, there will be amazing results.

This new venue sought to incorporate two unique settings to combine Swan + Bar Bevy. The team found it important to allow for both experiences to remain separate to provide guests with a sample of everything. Swan is located downstairs as an outdoor eatery. The design truly pays homage to the name by offering a picturesque and elegant style with a pastel pink theme dominant throughout the space. It includes art, paintings, and sculptures that emphasize the design of the interior. This is all positioned around the flawlessly created a horseshoe-shaped bar that has been immersed in scalloped tile and finished using pewter and pink onyx. Fulk knew that Swan was the perfect name after creating the idea for its appearance. Following this theme, the upstairs bars are named after a bevy – the technical term to describe a group of swans.

The attractive lounge upstairs adopts a completely separate theme than the quirky restaurant downstairs, which utilizes interior elements such as zebra stripes, vibrant street art by famous artists, dark floors and brass drum surfaces. In the middle of the room, there is a covered seating area with an elaborate tapestry perfect for bottle service. Remaining trendy, there is a highly picturesque “pink room,” that has been painted in hot pink and showcases their methodically curated collection of desirable artwork with stylish seating and unique custom tables. To curate the art for Swan + Bar Bevy, Grutman employed the services of Dmitry Prut of Avant Gallery.

This combination incorporates the ideal hospitality experience by bringing Grutman’s vision to life. The goal was to create a space where people can stay and enjoy all parts of their night out without having to go anywhere else. People can get a drink before a gourmet dinner and vice versa. And this is very clear as the restaurant and bar have continued to be a difficult place to get a reservation since it opened.

This is where I find myself asking, how does David Grutman and Groot Hospitality turn every project into a mega-success? The main reason is that the man has mastered the art of marketing in the 21st century. Grutman utilizes every platform of social media, network platforms to engage his audience, and provides his guests with access to celebrity hot spots while maintaining an extremely Intagrammable backdrop to fill social media feeds.

After this most recent thrilling opening of Swan + Bar Bevy, 2019 will be an exhilarating year for Groot Hospitality, promising immersive experiences, haute events, and much more. Up next, Grutman will once again host the “David Grutman Experience” at the renowned Food Network & Cooking Channel South Beach Wine & Food Festival. This event will bring the biggest names in the business into Miami for a week of food and wine events. This will be a surefire way to continue skyrocketing David Grutman as a future legend of hospitality.

Do you see other successful examples of restaurant operations lately? Please share with us.

About the author: Alexander T. Mastache

Currently a student at the Collins College of Hospitality Management at Cal Poly Pomona. Alex is immensely passionate about the art and street scene as it pertains to the future of hospitality. He has assembled an interesting and diverse portfolio of experiences. In August 2018, Alex transferred to Cal Poly Pomona from University of California Riverside.  He has quickly become involved in numerous student organizations and named the Vice President for the Food & Beverage Professionals Club at The Collins College and made the Dean’s List for the Fall 2018 semester. His enthusiasm and excellent communication skills create a positive, engaged environment for all those around him. Alex’s long-term goal is to become an innovative entrepreneur in the global hospitality industry.

Note: The two picture on the top were downloaded from http://www.swanbevy.com and https://www.instagram.com/davegrutman 


Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

How to choose the best credit cards for travel (By David Mai)

  Traveling in a Post-Pandemic World If there was one thing the pandemic taught us, it was that everybody became hesitant and unwilling to travel. Shaver (2020) of The Washington Post shared an interesting tidbit in which Americans were actually staying home less during the pandemic, according to research that tracks users' smartphone data.  The quarantine fatigue affected nearly everyone who lived an active lifestyle or loved to be out and about in the world. It was simply not a safe time, and too many regulations were in place that deterred consumers from traveling for leisure. Consequently, the COVID-19 pandemic significantly impacted the travel and hospitality industry. Yet, there is no doubt that people will yearn to travel again when the pandemic is fully lifted. Around this same time, credit card companies have developed unique ways to retain business with consumers who look to maximize rewards and benefits for their journey. A Little Preparation Goes a Long Way