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Sharing two WSJ #videos about #retail #marketing

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How's your day? 

If you have some time to spare, I hope you will enjoy my recommendations of these two informative Wall Street Journal videos. Who knows? Maybe you will discover some new insights about #marketing, #pricing, and the science behind #retail #business.  

Behind Costco's Treasure-Hunt Shopping Strategy



 

What do you think about these two videos? Do they give new perspectives about shopping? 


Note: The picture was downloaded from DisruptiveAdvertising.com.
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  1. AnonymousApril 16, 2021 at 3:10 AM

    I think Costco's treasure hunt shopping strategy really works because whenever my family and I go to Costco, we have to walk through every single aisle before checking out. Costco also has a couple of loss leaders that drive people to the store, where they will end up buying more things. A couple of examples are their $5 rotisserie chicken and $1.50 hot dog and drink combo. I learned more about why people buy really expensive watches in the second video. I feel like the reason why they buy those really expensive watches is to show off how rich they are, and it can be a sign of status.

    HRT 3020.01 Eleanor Tan

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