Skip to main content

Las Vegas as the Technology Hub

What comes to your mind when you hear “Las Vegas”? The Strip? Casinos? Games? Shows? Restaurants? Night clubs? Shopping malls? … I would probably call Las Vegas the Entertainment Center. I am not sure, however, if I would call Las Vegas the Technology Hub.

Last week, I attended the Caesars Hospitality Research Summit at University of Nevada, Las Vegas (UNLV). The technology panel gave us a talk of Creating the Premier Hospitality Technology Hub. I agree with the panel that Las Vegas has many mega hotels and casinos and that these casinos have state-of-art facility and cutting-edge technology to manage their giant consumer database. Indeed, Las Vegas has the potential of becoming the market leader of the service industry in almost every aspect of hospitality management and operations.

The panel reminds me a MSNBC news video about turning Las Vegas into a destination of medical tourism (as embedded in this post). Such discussions indicate that Las Vegas is making a big effort of re-positioning the city as a “new” tourist destination other than just the Entertainment Center. The urge of making a transformational change is loud and clear. Yet, I cannot see a clear picture of the city’s new brand. I believe that it takes every stake holder’s input to brand or re-brand a destination. In particular, the CVB and the government need to take the lead in that regard. The panel, however, did not directly answer my question of how much the CVB or the government supports their idea.

No matter what new position Las Vegas wants to take, I hope the city’s new brand will go along well with its existing image of an Entertainment Center. While it is good to have a diverse consumer base with multiple brand images, the results of a multiple-brand strategy could also be devastating if consumers get confused with different branding messages.

What do you think? Besides entertainment, what other attributes can be used to brand Las Vegas?

Interested in reading more about the Hospitality Research Summit? Please stay tuned for my next post about the Panel Discussion on Emerging Trends and Issues in Revenue Management.



References:
The picture was downloaded from the UNLV Library website.

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not