Skip to main content

ING Direct Café San Francisco: Adding Hospitality to Banking Services

Yesterday, I visited the ING Direct Café located at the corner of Post St and Kearny St in San Francisco. ING Direct Café is an innovative banking concept, currently available in major cities like New York City, Chicago, Toronto, Las Angeles, and San Francisco. So, what makes this bank so special? 

  • There is big open space in this two-story “bank,” with free WiFi and many electronic outlets.
  • Instead of counters or desks for tellers or bankers, ING puts a nice café that sells coffee, tea, and snacks to customers.
  • The only ATM in the bank is “hiding” somewhere behind the stairs.
  • There are professional bankers in the store, providing banking services if needed --- promoting the services offered by the bank and helping customers navigate the bank’s online banking systems.
  • There are multi-purposed functional rooms in the basement. Customers can use the space with reservations. 

I like this concept. With more customers are using online and mobile services, companies need to come up with innovative business models for day-to-day operations. By adding hospitality services to a traditional bank, ING Direct Café creates a welcoming and cozy atmosphere for customers, promoting B2C (business-to-consumer) and C2C (consumer-to-consumer) relationship. Hopefully (and I believe that), business opportunities will come along while customers are enjoying the hospitality services provided. 

I can see that hospitality management, as an emerging discipline, will play a more important role in business in general. What do you think?

Click the link to the Album of ING Direct Café in San Francisco for more pictures and LIKE my Facebook Page

Comments

  1. This comment has been removed by the author.

    ReplyDelete
  2. After reading this post, I really don’t think this layout will help the bank gain business. I know I am a person of convenience, I like doing all my banking online, I like going to atm quick then going out, I don’t want to spend more time at the bank if I don’t have to. However, in some aspects this is a smart idea because people may not realize that this place is a bank, and go in to just get a cup of coffee or a place to just meet friends, this will generate more revue in in the café aspect and eventually maybe get new customers to go to this bank.

    -Samantha Dana

    ReplyDelete
  3. Does the ATM machine dispense USD dollars after you enter your PIN number?

    ReplyDelete
    Replies
    1. Is it real question? I assume it would as it is in San Francisco. Personally, I don't have any ING accounts. So, I never used the services in ING, but I would use the ING Cafe (if not the bank) if I live in San Francisco.

      Delete
    2. No, I was just pulling your leg for saying "ATM machine." It's redundant. (You're actually saying "Automatic Teller Machine machine.") "PIN number" (Personal Identification Number number) and "USD dollars" (United States Dollars dollars) are similarly redundant. That was the joke.

      Just a bit of good-natured kidding.

      Delete
    3. Did you actually mean B2C and C2C? I cannot PIN (***), USD (***), or "Automatic Teller Machine" anywhere on this page except on your comment.

      Delete
    4. "The only ATM machine in the bank is “hiding” somewhere behind the stairs."

      Saying "ATM machine" is incorrect, and it was just a little joke about that. I am sorry if you're offended or confused.

      Delete
    5. Thank you. I made the changes.

      Delete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

The complicated situation of tattoos in the workplace (by Harry Law)

Tattoos are a form of expression that convey the individuality of their owners. They can represent a multitude of things, like a tie to a family member, a favorite quote with a special meaning, or even a favorite cartoon character. Tattoos also can carry great cultural and/or religious significance. Every tattoo is unique and says something about the individual person who wears it. The problem that many companies face is when a tattoo is considered appropriate and when it should be covered.  Employees are after all the faces of a company, so the tattoos on their bodies are connected to and represent that company as well. Some workplaces have instituted rules and regulations when it comes to their employees’ tattoos, but there can be negative consequences when a company goes too far in telling their employees what they can and cannot do with their own bodies. The Disney Company has recently changed its policy on tattoos. Disney’s goal is to create a magical, fantasy experience for their