Skip to main content

ING Direct Café San Francisco: Adding Hospitality to Banking Services

Image
By
Yesterday, I visited the ING Direct Café located at the corner of Post St and Kearny St in San Francisco. ING Direct Café is an innovative banking concept, currently available in major cities like New York City, Chicago, Toronto, Las Angeles, and San Francisco. So, what makes this bank so special? 

  • There is big open space in this two-story “bank,” with free WiFi and many electronic outlets.
  • Instead of counters or desks for tellers or bankers, ING puts a nice café that sells coffee, tea, and snacks to customers.
  • The only ATM in the bank is “hiding” somewhere behind the stairs.
  • There are professional bankers in the store, providing banking services if needed --- promoting the services offered by the bank and helping customers navigate the bank’s online banking systems.
  • There are multi-purposed functional rooms in the basement. Customers can use the space with reservations. 

I like this concept. With more customers are using online and mobile services, companies need to come up with innovative business models for day-to-day operations. By adding hospitality services to a traditional bank, ING Direct Café creates a welcoming and cozy atmosphere for customers, promoting B2C (business-to-consumer) and C2C (consumer-to-consumer) relationship. Hopefully (and I believe that), business opportunities will come along while customers are enjoying the hospitality services provided. 

I can see that hospitality management, as an emerging discipline, will play a more important role in business in general. What do you think?

Click the link to the Album of ING Direct Café in San Francisco for more pictures and LIKE my Facebook Page. 

Labels:

Comments

  1. Samantha DanaJanuary 31, 2012 at 9:36 AM

    This comment has been removed by the author.

    ReplyDelete
  2. Samantha DanaJanuary 31, 2012 at 9:36 AM

    After reading this post, I really don’t think this layout will help the bank gain business. I know I am a person of convenience, I like doing all my banking online, I like going to atm quick then going out, I don’t want to spend more time at the bank if I don’t have to. However, in some aspects this is a smart idea because people may not realize that this place is a bank, and go in to just get a cup of coffee or a place to just meet friends, this will generate more revue in in the café aspect and eventually maybe get new customers to go to this bank.

    -Samantha Dana

    ReplyDelete
  3. AnonymousFebruary 7, 2012 at 3:40 PM

    Does the ATM machine dispense USD dollars after you enter your PIN number?

    ReplyDelete
    Replies
    1. Linchi KwokFebruary 7, 2012 at 4:58 PM

      Is it real question? I assume it would as it is in San Francisco. Personally, I don't have any ING accounts. So, I never used the services in ING, but I would use the ING Cafe (if not the bank) if I live in San Francisco.

      Delete
    2. AnonymousFebruary 7, 2012 at 5:24 PM

      No, I was just pulling your leg for saying "ATM machine." It's redundant. (You're actually saying "Automatic Teller Machine machine.") "PIN number" (Personal Identification Number number) and "USD dollars" (United States Dollars dollars) are similarly redundant. That was the joke.

      Just a bit of good-natured kidding.

      Delete
    3. Linchi KwokFebruary 7, 2012 at 6:42 PM

      Did you actually mean B2C and C2C? I cannot PIN (***), USD (***), or "Automatic Teller Machine" anywhere on this page except on your comment.

      Delete
    4. AnonymousFebruary 8, 2012 at 9:05 AM

      "The only ATM machine in the bank is “hiding” somewhere behind the stairs."

      Saying "ATM machine" is incorrect, and it was just a little joke about that. I am sorry if you're offended or confused.

      Delete
    5. Linchi KwokFebruary 8, 2012 at 10:30 AM

      Thank you. I made the changes.

      Delete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

By
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with
4 comments
Read more

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
13 comments
Read more

How Covid-19 will change the HR department? (by Vivian Tan)

By
With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee
6 comments
Read more