How Much Is Your Tweet Worth?

Do you believe that every tweet has a price tag? If so, how much is a person’s tweet worth?

Let’s use Charlie Sheen in this ABC News video as an exceptional example. He recently signed up a Twitter account. The number of his followers reached 1 million within 6 days and passed 2.5 million by now! Internships.com paid Charlie Sheen to endorse the website on Twitter and received more than 100,000 hits after his tweet. Even though the amount of how much Internship.com paid to Charlie Sheen remains a secret, there must be a high price tagged with this tweet. As suggested in the video, the value of a tweet can be determined with the following formula:

(Number of Followers ÷ 27) × $51.28 ÷ Number of Tweets

Using this formula, Lady Gaga’s tweet is worth almost $2.6 thousand and Charlie Sheen’s tweet is worth more than $5.1 thousand. My tweet? Actually, it is worth more than I thought. I could earn 22 cents every time when I tweet. Once again, I have to admit that Twitter is a very powerful tool for both customers and businesses (i.e. customer complaints and B2C communications).

How much is your tweet worth? Are you willing to pay a celebrity to tweet about your business? If so, what criteria will you use to select the “right” celebrity for endorsing your brand and products on Twitter? How do you determine the value of a celebrity’s tweet?

Popular posts from this blog

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey

Public Relations and Social Media (by Marlon Wong Granados)